It was announced by Google over the weekend the roll out of Consolidated Billing for AdWords users who are managing multiple accounts through an MCC (My Client Center). With this new system, you’ll get combined invoices for several accounts into one. Consolidated Billing will replace Manager Defined Orders, which were only given out by request […]
The Advanced Display exam is a big step in getting certified in AdWords. It’s a pretty important step in knowing your stuff. In this episode of Google Partners, AdWords Evangelist Fred Vallaeys will be hosting a review session covering the major topics of the exam.
Aren’t you tired of constantly looking at spreadsheets all the time when you’re trying to optimize your AdWords account? But its got to be done right? Those spreadsheets aren’t going to look at themselves. So the next best thing to do is to be not only productive, but efficient. This is where writing AdWords scripts […]
Let us open up with a debate. Does an account level AdWords Quality Score (QS) really exist? Or, to put broader brush strokes to it, does an ad group-level or campaign-level even exist? This idea has been up for debate now for a while, and there are quite a few people who believe it exists, […]
A new feature is being rolled out by Google for Adwords, and it’s called Conversions for Optimization. This new setting will be steadily rolled out over the next couple weeks, and the purpose behind it is for isolating a conversion action for reporting and bid automation. When you enable the Conversions for Optimization, you will […]
It was announced on Google+ by Google that a new bulk editing feature is being rolled out within the AdWords console. With this feature, you are able to update your settings across your campaigns more efficiently. What are the features included in the tool? Here is a list: There is now a filter for campaigns […]
Recently, Google announced that they will be changing the matching behavior of your keywords by applying close variant keyword matching to all exact and phrase match keywords. Since close variant matching has been around for a few years now, it has remained for the most part the default behavior for new campaigns. If you have […]
Dynamic Search Ads. Some people probably hate these evil things. Well, maybe evil is too strong of word. But they can be frustrating, that’s for sure. If not used right, all the time and effort you put into using them will be totally wasted. But, if done right, AdWords Dynamic Ads can actually work quite […]
When it comes to reusing something, isn’t it nice knowing that you’re saving something? When you recycle paper, you’re saving trees. When you recycle plastic milk cartons, you’re helping to reduce the amount of new material being created for new cartons. You can even reuse something non-tangible and save something. What exactly could I […]
As any good SEO knows, it’s a good idea to check your Google Display Network (GDN) campaign placements at regular intervals. But if you haven’t, it may be a good idea to do so. In fact, you may want to do it as soon as you can. The reason is that there is a good […]