Baidu

The Chinese Government Is Cracking Down On Search Ads And “Banned Content”

Baidu, Censorship, Legal, Regulation, SEM / By

China has, once again, began cracking down on search content.  This crack down is in response, at least partially, to the death of the college sophomore Wei Zexi.  Now, according to Bloomberg, China has begun requiring search engines to “report banned content and verify advertisers’ qualifications.” In the report, it says that any “banned information” can’t …

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Baidu Ads Under Scrutiny By Chinese Government After Bogus Cancer Treatment That Causes Death

Baidu, SEM / By

Earlier this week, an announcement of an investigation came to light into the way Baidu presents paid search results following the death of Wei Zexi, a college sophomore.  His death was caused after the pursuit of a bogus cancer treatment advertised on the site. It seems that right now, Chinese advertising regulations reportedly don’t include search results, …

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Baidu’s Q2 Profit Falls, Company Diversifying Away From Search

Baidu, News, Search, Search Engines / By

Baidu announced Q2 2015 earnings earlier this week, revealing that their profit is down 2.5 percent to $559.6, despite their total revenues up by 38 percent year over year to $2.67 billion. It seems that the company has decided to begin moving away from relying on search-based revenue, which has become less profitable as usage …

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Google Still Dominant, But Baidu Benefiting From Google Ban In China Says eMarketer

Baidu, Business, Google, News, Search Engines / By

It’s pretty evident that Google is dominating in a number of places across the world that has access to the internet.  The search company has a global search market share of 54.7 percent in 2014. Around the end of December last year, Google appeared on China’s ban list.  Many of Google’s properties became unusable since most people …

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