As you know, advertisers that have keywords which are triggered by the same search term compete with one another in what is called the Ad Auction. But you may be surprised to find that before this happens, there is an internal auction, inside of your own Google ads account, where could be essentially competing with […]

Keyword research has been around for as long as SEO in general has.  Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results.As the online search market became a lot larger over time, there was a clear […]

Matching up a keyword with what Google thinks users want to see for that keyword can seem like magic. But you don’t have to be a wizard to figure it out. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains why understanding user intent is the first […]

In these days of modern-day SEO software, one of the most helpful functions is the idea of a “keyword universe,” which is a database of tens of millions of keywords that you can tap into and discover what your site is ranking for.  This sort of ranking data can be crazy powerful, and with this […]

How to find long tail keywords with SEMrush to help increase your traffic, rankings, and conversions.

In the world of search engine optimization (SEO), high keyword rankings are not just highly sought after, but they are the most sought after achievement in the industry.  Any small business or brand strives to obtain the first organic listing in search results, since the traffic and lead opportunities that are associated with this position […]

To some SEOs and brands, rankings a a very metric to track for SEO success.  But, is this true?  There are sites that rank well for high-volume keywords, but in the end, there isn’t any benefits to be gained because the keywords don’t meet user intent.  In the end, the user leaves the site since […]

One of the problems with long tail search is that it’s a very mysterious place and typically lacks the volume data that SEOs usually rely on to guide them.  But the keyword phrases that are able to be uncovered are certainly worth a lot, and can help drive valuable traffic to your site.  In this […]

If you’re doing keyword research right, you’ll know how complex the process can be.  Realistically, it should involve a robust toolkit, a good amount of different sources and a great deal of thoughtfulness to uncover new keywords and appraise their value. In this episode of Whiteboard Friday, Rand Fishkin, will share with us a strategic 4-step […]

When it comes to keyword targeting, would you consider dropping it entirely for focusing on broad topics and concepts to satisfy searcher intent?  Well, if you do, you probably know how big of a step it is, and how it could possible hurt your rankings. In this episode of Whiteboard Friday, Rand Fishkin talks about old-school keyword […]