The newest version of Bing Ads Editor has come out. With version 11.9, users will find support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you aren’t importing expanded text ads form AdWords, it’s possible to convert Bing Ads standard text ads to enhanced […]
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Bing Ads Editor, which ran in beta in the US since June, is now available globally. For quite a few years now, the Mac version of this desktop editing tool has been at the top of advertisers feature requests lists. The Mac version has parity with the Windows desktop editor, which includes the ability to manage multiple accounts, […]
A very important element of building a successful marketing career is being a good communicator. For PPC managers, this includes sharing insightful reports. At Optmyzr where Frederick Vallaeys is employed, they generate a lot of reports on behalf of marketers. Because of this, they have learned a lot of things that can help you deliver better […]
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Google had announced early this summer that they were launching, via invite, a way to automatically import Salesforce data into AdWords. Now, it looks like this function is finally rolling out generally. Salesforce.com is an option available under the Linked accounts menu. After getting everything set up, the linking allows the Google Click ID (GCLID) to pass […]
With the latest version of AdWords Editor, we see support for various ad formats, as well as the new device bid adjustments for desktop, mobile and tablet. In this newest version of the Editor, app marketers are able to create and edit universal app campaigns in Editor to show app installs ads across Google Search, Play, and […]
Bing Ads has released a new version of Bing Ads Editor – shopping campaign management has arrived in version 11.4! Now, it’s possible to create new Shopping campaigns and edit existing one in Editor. In this newest version of Bing Ads Editor, there is a new Shopping settings tab that allows users to set the store ID, […]
Right now, campaign drafts and experiments in AdWords are now available for those campaigns that run on the Google Display Network. Users will be able to see the Drafts box next to the date range in the upper right corner when you’ve selected a display campaign. Clicking on this butting will bring up the dialogue box that shows […]
There’s a new overview in the Opportunity tab in AdWords being tested by Google that is giving advertisers an “Account Health Score for Search.” This feature was first reported by the team at Receptional, a UK-based digital marketing agency.According to Receptional, the idea is similar to WordStream’s AdWords Grader, which shows an overall score and a […]