There are many ways to get the word out about the services and products that your business sells. One way, in this age of video technology, luckily YouTube is here to help get your message across about there products that you provide. Youtube is a way to increase awareness, as well as establish and deepen […]

For many people and business, video can be quite the investment, both in time and in expense.  Video can be a tough thing to sell, when you compare the cost of producing video with your optimum ROI.  There are lot of business folk, including SEOs and marketers, that don’t really understand how good video can […]

In this edition of Local Whiteboard Friday, David Mihm explains how Google uses it’s complicated process to create its business listings. “I’m here to answer one of the most common questions that we get asked which is: “Hey, how come my business information is showing up incorrectly at Google?”

In last Friday’s Whiteboard Friday video, Rand tells us how processing fluency impacts web marketing, and explains why things which are easier for us to digest are more likely to induce action. Video Transcription “Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to start with a conundrum. In […]

Many people will tell you that an important aspect of online marketing is content.  They will say that there needs t be a content strategy that will leverage social, keyword research, voice definition and so on to build a successful online marketing campaign.  What needs to be the core focus of your content strategy is […]

About a week ago, news came to us from Moz.com about the partnership between Followerwonk and Buffer to help optimize your tweeting. The question behind this coupling is, why partner up to begin with? Here is the answer. Tweets have a half-life of only 18 minutes. Once this time has lapsed, the tweets ability to […]

Bob Dylan from Google does a Q&A Hangout with David and Michelle from RKG about powerful bidding, a new feature in the Google Display Network.

In last Friday’s edition of Moz.com’s Whiteboard Friday, David Mihm sheds some light on the complicated process that Google uses to create its business listings. Video Transcription “Hey everybody. Welcome to another edition of Whiteboard Friday and in particular a local edition of Whiteboard Friday. I’m David Mihm, the Director of Local Search Strategy for […]

On the May 30 edition of Whiteboard Friday, Rand shares insight on how to add energy to your marketing “flywheel” and how and when to release it. Video Transcription: Howdy Moz fans, and welcome to another edition of Whiteboard Friday. This week I want to talk about a concept called the flywheel. For a long […]

In the online business world, the biggest goal is to rank highly on the search engines via SEO.  You’ve got your link building campaign set up, your online ads area a go, great content has been written, you’ve done your keyword research, and everything that you can think of in SEO.  But there’s more.  You […]