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Category: Video

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Microsoft Advertising Editor Gets a Video Makeover, Including Netflix!

This could be interesting! Microsoft Advertising just upped your video ad game. Their Advertising Editor now supports video and Connected TV (CTV) campaigns, including the holy grail of streamers: Netflix. Why This Matters This is a big deal for a few reasons. First, managing video campaigns in bulk saves you tons of time. No more […]

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Captivate Your Audience: 7 AI-Powered Tips for Video Ads (Infographic)

The digital age has transformed how we consume information. Attention spans are shorter than ever, and viewers are bombarded with countless ads every day. To truly captivate your audience and make your video ad stand out, you need to be strategic and innovative. This infographic unveils the power of Artificial Intelligence (AI) in crafting compelling […]

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Unleashing Creativity with AI: Video Ads and Marketing in the Age of Automation

Video marketing has emerged as a potent force in the digital realm, captivating audiences and driving engagement like never before. As consumers’ appetites for visually compelling content continue to grow, businesses find themselves grappling with the relentless demand for fresh, innovative videos that resonate with their target markets. Keeping pace with this ever-increasing content creation […]

How to Optimize Your Videos to Reach More of the Right People

Video has emerged as great tool for marketers these days. With billions of hours of video being consumed online every day, it’s no surprise that businesses of all sizes are investing heavily in video marketing. From product demos and educational content to brand storytelling and social media ads, video offers a powerful way to capture […]

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4 Easiest Methods to Add Subtitles or Captions to Videos

The world has witnessed a remarkable surge in the popularity of video content, with platforms like YouTube, social media, and streaming services playing a crucial role in content consumption. However, video alone can have limitations, especially for viewers who are deaf or hard-of-hearing, those in noisy environments, or those who speak a different language. This […]

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Power Up Your Local Business with Video Marketing

Video marketing has taken the world by storm, with viewership increasing year over year. In fact, videos on landing pages are capable of increasing conversion rates by over 80%. For local businesses competing in today’s digital landscape, embracing video marketing is no longer an option – it’s an absolute necessity. While traditional marketing methods still […]

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Unlocking the Power of Video: How Reverse Video Search Can Boost Your SEO

Video marketing has become an indispensable tool for businesses and marketers alike. With the ever-increasing popularity of video content across various platforms, it has become crucial for brands to leverage this powerful medium to captivate their audience and boost their search engine optimization (SEO) efforts. Enter reverse video search – a game-changing technology that empowers […]

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How Short Videos & User-Generated Content Impacts Marketing

From TikTok to Instagram Reels, short video platforms have taken the digital world by storm. At the same time, user-generated content (UGC) – authentic, brand-related content created by consumers – has become increasingly prevalent across social media. These converging trends present exciting new opportunities for marketers. Both short form video and UGC introduce creative, cost-effective […]

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Boost Your Law Firm’s LinkedIn Presence with Short Video

It shouldn’t ben any surprise that video content has exploded on social media platforms like LinkedIn in recent years. Studies show that video leads to over 12 times more comments and shares compared to text and image content alone. However, law firms often struggle with effectively engaging audiences amid the noise on social platforms. Crafting […]

From Assets to Impact: Navigating 2024’s Video Marketing Frontier with Ignite Visibility

Are you utilizing videos to the best of your ability? Videos can be a phenomenally powerful asset for marketing your business online. But creating and distributing videos effectively takes strategy. In this insightful video, John Lincoln, CEO of Ignite Visibility, walks you through a video maximizer strategy to help get more exposure for your videos […]