These days, businesses are constantly seeking innovative ways to stand out amidst the noise and capture the attention of their target audience. One powerful tool that has revolutionized the advertising realm is video ads. With the explosive growth of online video consumption, video ads have emerged as a game-changer, offering brands an immersive and engaging […]
Meta has recently released a study that dives into the effectiveness of its ad campaigns. With a particular emphasis on the impact of video formats, including the immensely popular Reels, this research provides invaluable insights into the short and long-term efficacy of Meta’s advertising strategies. In collaboration with Nielsen, the study spanned three years, and […]
Back in September 2021, Microsoft launched video ads in select countries, and now, a year later, video ads have become available to all Microsoft advertisers in the following locations: United States Canada The United Kingdom France Germany Australia New Zealand While video ads were being tested, Microsoft said that adding video to search campaigns increased […]
DId you know that video ads are considered the highest converting ads on social media? This is certainly the case if they’re done correctly! With social media video ads, they can help capture attention, and are great for remarketing based on previous viewing thresholds, and are overall more cost-effective. So why wouldn’t you want to […]
These days, businesses are expected to have a wide variety of content, including emails, blogs, videos, podcasts, infographics, videos and social media post. It’s quite a lot of things that they have to consider when dealing with outreach. Although it’s not that one solution is right or wrong, but when it comes to a particular […]
If you’re looking for some great inspiration for your video content approach, Twitter will help with their new overview of key video tips and inspiration notes that will help boost your creativity, which will help boost your Twitter video strategy. The infographic checklist includes composition notes, which are based on Twitter video engagement trends. It […]
Will you finally decide to invest in video marketing in 2022? The team from Deposit Photos shares the stats you need to know about video across all of the different social media platforms in the following infographic. In the infographic, you’ll see a break down of the following things: Video marketing overview YouTube video stats Facebook video […]
By utilizing video marketing strategies for Facebook, you’ll gain access to a plethora of exciting metrics. As an example, it’s possible to track how long your video is viewed, at what point in the video they jump off, or see how many people even hit the Play button in the first place. In a nutshell, […]
For the longest time, YouTube was always known as a video platform. There, you were meant to watch videos uploaded to the site, but these days, more people are coming to YouTube to check out their audio-only options, including the likes of YouTube Music. I personally loving the story videos that have begun showing up […]
For a while now, visual and video ads are something that many advertisers have discovered are the best way to capture the attention of their audience. This is why Microsoft Advertising has globally launched Video Extensions in their latest announcement. If triggered, an image window will appear for searchers in the SERPs with the play […]