I have a riddle for you all this Friday! What do you get when you cross the moving of a webpage up in rankings by pointing links to it with the removal of those links after the ranking changed happened? Don’t know the answer?  It’s a phenomena called “link echoes”!  Actually, I know that isn’t […]

We all know how great content marketing is.  With great content, comes great rankings, right?  Even though content creation is a great way to improve your search ranking, there are so many ways you can do the same without even touching the idea of creating content. Rand from Moz, in another Whiteboard Friday, shows us […]

It seems pretty common place that when you’re running  your own site, you tend to focus on that site in the hopes that you will be able to rank highly and bring in quite the number of visitors and, ultimately, conversions.  After all, that’s only natural to want to succeed with your own site.  Why […]

According to Matt Cutts, the head of Google’s Search Spam, stated again that Google’s +1 data doesn’t have any direct impact on their web search ranking algorithm. A story was released by Moz called Amazing Correlation Between +1s and Higher Search Rankings, but Matt Cutts shot it down in a respond in Hacker News saying, […]