CCPA

Dealing with CCPA and Facebook Ads

Search Engine Land’s Editor-in-Chief Ginny Marvin speaks with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due to Limited Data Use.

PubMatic’s Identity Hub Offers ID Management Solution In Face Of Growing Privacy Regulations

PubMatic, an enterprise identity management solution, has released Identity Hub as part of its Prebid User ID module. The company gives publishers the ability to manage multiple IDs for each ad impression, ensuring advertisers can recognize and bid on their intended audiences. Identity Hub directly integrates with existing partners of PubMatics Prebid User ID module, including …

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