As a marketer, what is a good time to focus on viral-worthy content and clickbait? Is there a time when you shouldn’t? If you want to see positive returns on your efforts, they need to be done the correct way, as well as used in the right places. In this episode of Whiteboard Friday, Rand […]
Are you using the same content, but on different domains? There’s a tag for that. Using rel=canonical to communicate with Google that similar or identical content exists on multiple domains has a number of clever applications. You can cross-post content across several domains that you own, you can benefit from others republishing your own content, […]
Content recommendations services, such as Outbrain and Taboola post linked Thumbnail images leading to what is supposed to be related material, even though the quality and relevance can usually leave something to be desired. This week, in order to be able to offer high-quality and more relevant content to readers, Outbrain is announcing the launch […]
We are familiar with the saying, “those who do not learn from history are doomed to repeat its mistakes,” right? This can be applied to many things in life, and it can be applied to writing for SEO. There is a lot of advice that is being given to copywriters, journalists, editors and other content […]
Check out this live streamed SEMrush webinar by Nadya Khoja, where he discusses 6 different strategies to create viral and evergreen content for your business!
Thrill to the intrepid explorer Iowa Jobs as he seeks the true Wise One who can lead him to the ancient treasure! And stay to learn about the importance of uniqueness in your content development. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why uniqueness is […]
More and more social networks are tweaking their algorithms in order to favor content that remains on their site, rather than send users to an outside source. This can be a problem for people trying to drive traffic and visitors to external pages. But in reality, what’s an SEO or content marketer to do? Do […]
If you want to boost your web presence and achieve online success, combining your SEO and content marketing strategies is a must. Join ScribbleLive’s Christopher Hart and Christoph Trappe in this sponsored webinar as they talk about how you can break down organizational silos and align SEO and content teams to ensure maximum impact.
A fortune teller looks for meaning in the alignment of the planets, but if you’re a content marketer, it’s more important to you that there’s alignment of your content between your business goals and the needs of your prospects. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen […]
As marketers, we live in a saturated digital landscape where brand blindness is normal, and everyday, people are seeing more offers and content in a day than they ever have. But if there is one common solution, it’s content so relevant that it’s impossible to ignore. Personalization is something that marketers have been shooting for for […]