Are you starting up your email marketing efforts for the first time, or have you been doing it for years? Because so many consumers are shopping online these days, you have an incredible chance to get in front of these people. This is where email marketing provides a unique value to businesses that use it. […]
Creating promotional email campaigns are important for creating a meaningful connection with current and present prospects, leads, current customers, and even past customers. In this video, John Lincoln will take you through a four-step process to send the perfect promotional email. John covers the following points: Define your customer, your goal, and your promotion Make sure […]
Are you having issues trying to succeed with your email marketing strategy? Is the lack of conversion for your mobile users concerning you or the higher ups? If that’s the case, there are things you can do to turn things around. Reach Mail decided to help you out with this issues by sharing seven mistakes that […]
Email remains a marketer’s most valuable tool, even with all the newer ways to market your content. If you think about it, most of us check our email everyday. If that’s the case, it’d make sense that we use that to our advantage. Email is the most high intent traffic source out there since 91% […]
There are always ways you can view link building as a spammy tactic, especially when you send emails that appear to have been created through a template. Getting replies from these types of emails are pretty slim, because it doesn’t take a genius to realize how bad these emails appear when being read by the […]
We know that, no matter how you approach it, outreach emails have a similar anatomy. The greatest thing about the hybrid approach is that your “linkable point” pacts as a good reason for contact. The hybrid method also lets you scale value due to segmentation, allowing you to come up with one value opposition for […]
If a business wants to communicate with a customer, the best way to do it is through email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails). With emails, you can quickly announce a sale, share company news, […]
Usually, when you think of email marketing, ideas of emails being sent out to individual customers comes to mind. This is what we’d consider B2C email marketing. Here, you are trying to promote services and products to individual people in hopes of creating customers. But B2B email is a little different. This is a type […]
Email has become the very foundation of not only business communication, but all online communication. It might be one of the oldest forms of communication in today’s day and age, it’s not going anywhere anytime soon. Studies show email communication is expected to grow to 4.3 billion users by 2023. With the right email marketing […]
When you’re composing a business email to a client, customer, or another business, not only is the content of the email itself important, as it helps convey any important message or bit of content, but having a great email signature is just as important. An email signature is a great opportunity to brand every message […]