On February 13, Google announced, along with the new AMP Story format at its Conference in Amsterdam, a new way for developers to leverage the fast-loading, mobile-friendly AMP framework. Starting the day of the announcement, developers are able to sign up for preview access tot eh AMP for Email spec and begin developing rich, interactive, engaging email experiences within Gmail. […]

When it comes to advice for tech marketers, it rarely covers the words they should be using. It’s not really that shocking in a business that takes perverse pride in all the jargon, acronyms and quirky branding.  Brent Sleeper, in an article he wrote about how language and content of great onboarding emails, brings his inner […]

Marketers have been predicting the death of email for some time now, but is it actually happening? According to HubSpot’s recent Content Trends survey, younger generations aren’t relying as much on email as a source of information. Learn more: https://hubs.ly/H09wHKm0

You’ve worked long and hard to build up your business online, and now one of the big payoffs for all your work is 50,000+ strong email subscribers.  But are you monetizing your list?  If not, you’re missing out on extra money you could be earning. There is a white paper from AdStation that covers several […]

When it comes to your subscriber base, everybody has to start somewhere when it comes to learning about it, right?  Who are your subscribers?  How many do you have?  What draws them in, and what turns them off? This was the case for Walter Chen, the founder and CEO of iDoneThis.  When they first started […]

A few months ago, we went through what we thought was going to be a pretty major upset in search.  We called in Mobilegeddon, and to Google, it was an update to its algorithm that would reward mobile-friendly websites.  But that news shouldn’t come as any surprise anybody, as consumer preference are always shifting, as does search. […]

When it comes to email marketing, there are quite a lot of elements that goes into it to make it work.  With many of these elements being crucial, many marketers think of the process as a whole, instead of breaking it down into steps.  Breaking down any big process into smaller, and easier to do steps […]