On May 30th, a new study was released by Ahrefs, which showed how featured snippets have a negative impact on clicks to the first organic search results. Ahrefs had analyzed two million featured snippets and found that the first organic results showed a significant drop in CTR when a featured snippet is present.  When a featured snippet […]

In the organic search rankings, first position is great, but “position 0” is even better!  What is position 0?  Basically, position 0 is the answer box you’ll find when you preform certain search queries on Google, and taking an answer box that uses your content over the first normal organic position is just awesome! It’s possible to see […]

It was announced today that the Google Home device can now talk users through cooking over five million different recipes.  For this to work, Google partnered with the likes of Bon Appetit, The New York Times, Food Network and other recipe databases. How does this work? 1. First you need to pick a recipe. To do that, go […]