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Category: Whiteboard Friday

Getting SEO Value from rel=”nofollow” Links – Whiteboard Friday

There are plenty of websites that gives you a good and easy way to contribute content to the masses.  But unfortunately, a lot of those sites aren’t making it easy to earn a followed link from those contributions.  Although rel=nofollow links reign in the land of social media profiles, comments and publishers , there are […]

10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

The age of our site, the H1/H2 preference, bounce rate, and shared hosting all have something in common with each other – not a single of of them directly affects your Google rankings.  In this episode of Whiteboard Friday, Rand will show us ten different factors that are commonly thought to influence your rankings that […]

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday

These days, how does the flow of link equity even work?  How can you harness its potential to help improve your rankings?  Regardless of if you need a refresher or you are in the market to get a firmer grasp of the concept, this episode of Whiteboard Friday is something you should take a look […]

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links – Whiteboard Friday

Your site isn’t going to be very competitive in the SERPs without a solid base of links, regardless of the other things you’ve done right.  It can be discouraging and difficult when building your first few links, especially if you’re making a brand new website.  But there isn’t anything to worry about, as Rand Fishkin […]

How to Diagnose Pages that Rank in One Geography But Not Another – Whiteboard Friday

As you look through your rankings, you might find that you’re doing one in one location, but then find that you aren’t ranking nearly as well in another?  Overall, this is more common than you think, even for sites without an intent to capture local queries.  In this episode of Whiteboard Friday, Rand shows us […]

Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

Content creation is tough.  But it can be tougher if you add bad HTML into the mix.  Ian Lurie from Portent, Inc. talks to us on this episode of Whiteboard Friday about how to cut the cruddy code from writing in word processors by adopting Markup and text editors as your go-to writing solution. Markdown Why and […]

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

Do you have any questions about canonical tags?  If so, you’re in luck!  There’s a Whiteboard Friday for that!  In this episode, Rand defines what rel-canonical means and its intended purpose, when it’s best used, how to use it, and situations you should avoid. SEO Best Practices for Canonical URLS + the Rel=Canonical Tag – […]

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

While competing with comparison sites in the SERPS might feel like a losing game, it doesn’t have to be.  This episode of Whiteboard Friday has Rand explaining the challenges and outlines five solutions that will help you start ranking for those high-value comparative terms. Mission SEO Impossible – Whiteboard Friday

Creating Influencer-Targeted Content to Earn Links + Coverage – Whiteboard Friday

Many SEO campaigns usually require three different kinds of links to be successful; targeting your content to influencers can get you most of the way.  In this episode of Whiteboard Friday, Rand Fishkin covers the tactics that will help your content be seen and shared by those who have wide and relevant audiences. Creating Influencer-targeted content – […]

How Does Google Handle CSS + Javascript “Hidden” Text? – Whiteboard Friday

Is Google treating text behind “read more” links with the same importance as non-hidden text?  Basically, no.  But, there nuance to the situation than that.  In this episode of Whiteboard Friday, Rand will explain how Google weighs text hidden from view using CSS and JavaScript? How does Google handle CSS and Javascript Text – Whiteboard […]