It was announced today by Yahoo that the integration with comScore’s audience verification service, Validated Campaign Essentials (vCE) is now live and available on Yahoo’s ad buying and reporting platforms in the US.  The partnership was first announced at the Digital NewFronts in April. So what does this partnership mean?  Essentially, this means that media […]

We all know that mobile usage has completely exploded on to the internet scene .  With more and more smart phones and tablets being purchased by people, it’s not hard to believe it when there are reports and studies saying that mobile devices are driving more than 50 percent of internet time. According to the […]

Everybody loves to take pictures.  With the advent of the phone camera, more and more people are taking pictures while they are out and about doing things.  According to a news report on Marketing Land though, it seems that one of the most popular things to do for the folks in Western Europe is to […]

comScore released the July 2013 US search market share data earlier today.  The figures show that Google has seen some moderate growth, stasis for Bing and contraction for everyone else. Google has gone up from last month from their 67 percent market share, while Bing hangs in there at just under 18 percent.  For Yahoo, […]