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Category: Business

Telephone Calls Have Become Critically Important During The Pandemic

Phones, especially smartphones, have always been an important part of any business, whether you’re taking business calls from clients or other businesses, but now, it’s even more important. In a forecast by BIA Advisory Services, that over 170 billion inbound mobile calls to US businesses would happen in 2020. Because of the pandemic, people in […]

Insights from 22 Million Business Posts on Social Media in 2020 (Infographic)

What are the newest social media engagement trends of the year, and how can you utilize this in order to allow your brand’s performance to rise even higher? The folks from Socialinsider recently conducted a new social media industry benchmark study where they took a look at 22 million business posts from Instagram, Facebook, and Twitter. These posts […]

Facebook Planning On Buying Customer Service Platform Kustomer

According to Facebook, they are planning on buying Kustomer, a startup that specializes in customer relationship management. Kustomer also has a platform meant to unify customer conversations across channels. According to the Wall Street Journal, the deal has been valued to be about $1 billion. Kustomer is an “omnichannel CRM platform that brings customer conversations […]

Facebook Partners Up With Better Business Bureau In Order To Assist Shoppers In Avoiding Online Scams

Facebook has been trying its hand at eCommerce and online shopping for a while now, and in turn, it has to deal with a lot of different scams and scammers. Fortunately, the company has announced a new partnership with the Better Business Bureau where more information about potential scams will be provided for online shoppers and […]

How to Create a Successful Brand for Your Business (Infographic)

If you’re looking to start up a new business and you want to create a successful brand identity, you have some help. The Miss Details team has come out with an infographic that shows tips for success. The infographic shows four particular points: The big idea Values Vision Personality The infographic can also be found here, […]

A New Agreement Between TikTok And Sony Music Is Announced

In an announcement, TikTok and Sony Music Entertainment have come to an agreement to create a new licensing deal, which will allow TikTok creators to include even more popular songs into their videos. In the announcement, Tiktok said: “This is an exciting step forward in the level of collaboration between the two companies. With this […]

How To Create a Buyer Persona

Knowing what truly matters to customers and prospects is the difference between failure and success with digital marketing campaigns. In this video, we dig into the topic of buyer personas. You’ll learn how to find data and build buyer personas that lead to big sales. In this SEMrush video you’ll learn what a buyer persona […]

Twitter Has Strong Q3 Revenue Results, User Growth Slows

In its newest performance update, Twitter has shown an increase in ad spend, but a slower growth in total users. As you can see from the following graph, Twitter was able to obtain 2 million more Monetizable Daily Active Users in Q3, while showing that the platform’s usage flattened in the US. Despite this, Twitter […]

NewsCred Is Rebranded To Become Welcome

As of October 14, NewsCred, a familiar marketing management software, has announced that it’ll be rebranding it self as Welcome. Welcome is a solution for work management, strategic campaign planning, collaborative content creation, and real-time performance measurement designed for marketing teams. NewsCred was acquired by Industry Dive earlier this year (July to be specific) to […]

How to use a Facebook Group as a Business Tool

There are so many different Facebook groups out there, and it’s amazing how many types of groups there are to find on the platform. Not only do regular Facebook users like groups, businesses love it too as a tool. More and more businesses are creating group that will help foster online communities, reach audiences on […]