It won’t be surprising that, if you’re a typical marketer, you send out emails to those people who are in your email list on a regular basis.  If you’re this type of marketer, then you probably scheduling batch and blast email to your list, either everyday, week, or month.  You’re probably even crunching the open […]

When it comes to email marketing, there are quite a lot of elements that goes into it to make it work.  With many of these elements being crucial, many marketers think of the process as a whole, instead of breaking it down into steps.  Breaking down any big process into smaller, and easier to do steps […]

For every beginning, there is always and end.  It’s a simple law of the universe.  It’s the law of life.  Google has decided to bring to an end their testing of bringing visual pop to email. Originally launched in March 2014, Google gave us the Gmail grid view, which could be found on users’ promotion tab. […]

              I have been building success for businesses small and large for more than 16 years.  My focus has always been primarily on Internet marketing; but being involved in such a variety of marketing plans and strategies over the years has given me incredible insight into what works and […]

Getting leads in the marketing business is important.  Actually, it’s more than that, it’s really important.  Without leads in this business, you won’t be getting very far in it. So how do you get a lead anyway?  Well, there’s quite a number of ways to get it.  You can get them through several channels, including: […]

Testing is always the norm in SEO and marketing.  Whether you’re trying out some new ads for Google or Bing, emails, or social media posts, testing is the best way to figure the most effective and efficient way of doing things. If you’re testing your email subject lines, you’re taking a step in the right […]

There are a number of ways to market your brand to any potential customers, such as social media and online ads.  One of the great ways to help increase your brand exposure is to use email marketing.  Last month, Andrew King explored some of the most innovatively-designed emails of 2014.  In his post, he talked about […]