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Category: Marketing

5 Things I Wish I Knew as an Agency Marketer – Whiteboard Friday

Everything you do is a learning experience, from the time  you’re a child, until the day you, well, pass away.  The little things are lessons, and so are the big ones as well.  This is certainly the case as an online marketer.  John Doherty has learned quite a lot after becoming an agency marketer at HotPads.com. […]

Why Spending Big On Extraordinary Content Marketing Is A Good Bet

Today I seem to be on a roll with writing blog posts that are centered around writing great content.  Well, this post will not be any different.  So let’s get on with the post, shall we? Our original thinking on writing content was that all you had to do to get ranked on search results […]

Content Marketers: Concrete Steps To Finding Your Brand’s Voice

Are you selling products online?  If so, you may have already figured out the voice in which you want to use when speaking to your audience.  Some of the more established companies do have a very distinct voice and language type that they use when selling their products.  But it seems that there are those […]

10 Local Marketing Myths Hamstringing Your Business

It seems that nobody is immune to believing in certain myths these days.  This doesn’t exclude local business owners and even large chain story companies when it comes to online marketing.  There are some of these individuals who have latched onto certain myths, despite the fact they have absolutely no basis in truth.  Because of […]

6 Steps to Compiling an Integrated Online Marketing Strategy

When it comes to the online marketing community, everyone likes to be on the cutting edge of technology and innovation.  We would all love to know that our website endeavors are making use of the latest trends in marketing, but this can’t always be the case. You may ask, “why not?”  Well, as you may […]

Location-Based Mobile Marketing Is Where It’s At For Consumers

In this day and age, a large number of people owns at least one mobile device.  Because of the high ownership rate of these devices, it would be great to know that when tracking your position in real-time, there would be a pretty high degree of accuracy.  Fortunately, this is the case.  Now that smart […]

5 Killer Marketing Strategies Your Competition Isn’t Using…Yet

  If you’re a small company, you know that the money you earn in your online business venture is important.  You don’t want to be spending it willy nilly, right?  You don’t want to be taking to big of risks, in case things come crumbling done.  This is why, when it comes to utilizing brand […]

Why Every Business Should Spend at Least $1 per Day on Facebook Ads

When an online marketer is putting out some ads through advertising channels, they would typically use AdWords, or similar channels.  It seems to me, marketers will use services similar to AdWords to get out their ads through the Google Network.  But typically, that’s where some people would stop.  These people don’t know that, in addition […]

Email Is The New Email

When you think of email, you think of an older way to communicate with each other through the internet where you can type everything you want to say, and send it directly to another person, just like normal mail, except without the wait time.  With that in mind, would you think that, generally speaking, digital […]

Don’t Be Your Web Marketing’s Worst Enemy

Responsibility.  That’s a big word to a lot of people.  Everybody has to deal with it eventually, regardless of what you want.  Stoney deGeyter wrote an article on Search Engine Land, where he brings up an example of his daughter and responsibility.  Now, as a child, and you want to do something, but suddenly commitments are […]