What is influencer marketing? In a nutshell, it’s a type of marketing that focuses on specific key individuals, or types of individuals. Basically, instead of focusing on a target market as a whole, the marketing practice zeros in a specific people. This form of marketing has centers around the marketing activities of specific, potential buyers. […]
All SEOs have to do it. They have to link build. Link building isn’t the easiest thing to do in the business, but thems the breaks. You have to get as many links out to as many people as possible, and Jess Champion knows all about that. She’s worked in the PR business for quite a while […]
Always trying to update their search engine, Google has been doing a little testing by showing ads on the knowledge graph. A tweet on Twitter from Gianluca Fiorelli from Spain displays a screen shot taken of the ad format. In this screen capture, it looks to be a local ad that shows local dealers specifically […]
There are a lot of aspects to have to deal with in SEO. You have think about search, work on conversions, create links, deal with branding, and much more. With so many things to have to focus on, how can you possibly get anywhere? There’s so much to do! Whether you’re dealing with search, […]
Landing page testing is something that must be done if they want the landing pages to be as successful as possible. But did you know that there is a difference between a landing page and a GREAT landing page? Yup! It’s totally true! A great landing page doesn’t just pop into existence out of sheer […]
Have you ever thought that it’s always best to travel down the safest road, simply because it’s safe and you know you’ll have the greatest chance of success of making it through? SEO can be the same way for a lot of people. Doing the safest things in SEO may result in some good, safe […]
If it wasn’t obvious enough, 2013 was the year that changed SEO forever. This was the crucial year that told all SEO marketers to make sure you put the needs of the user first. Why? After huge updates like Panda, Penguin and Hummingbird, social integration and enhancements to the SERPs, it’s pretty easy to […]
When you’re a single location business, it can be pretty challenging to get your name out there in regards to local search. Not only do you have to deal with getting the name of the business out to the masses, but you’ve got to keep the name fresh in their mind. Now, try imagining that […]
Content marketing, if done right, can make a huge difference between failure, success, and big success. In a Moz post that came up this morning, James Porter showed the success of the John Lewis Christmas content advertisement that made it’s debut a few weeks ago. Because of this one video, it got over 8.5 million views on […]
Remarketing can be a great way to get people to come back to your site who has previously been to your site before. Basically, when somebody comes to your site, that person becomes tagged. At this point, you can target that person with marketing strategies like emails and banner ads after they’ve left the site. […]