Everything you do is a learning experience, from the time  you’re a child, until the day you, well, pass away.  The little things are lessons, and so are the big ones as well.  This is certainly the case as an online marketer.  John Doherty has learned quite a lot after becoming an agency marketer at HotPads.com. […]

Here’s a good question for everyone who likes debates.  Do you think that Links are losing or gaining value in Google’s algorithm?  Both sides can have valid points, and in the end, we don’t really know which side will eventually prevail. In this edition of Moz’s Whiteboard Friday, Rand is going to look at both […]

We all know how great content marketing is.  With great content, comes great rankings, right?  Even though content creation is a great way to improve your search ranking, there are so many ways you can do the same without even touching the idea of creating content. Rand from Moz, in another Whiteboard Friday, shows us […]

At this point in the year, MozCon is just five months away, which takes place between July 14 – 16 at the Washington State Convention Center.  Sure, that doesn’t seem like it’s all that close, but it never hurts to get people’s attention about it, does it?  It gives you more time to secure your spot […]

You’ve probably been in the role of an online marketer for a while now.  Perhaps in the beginning, you had some great intentions when it came to helping those clients that came to you for help, or for getting your own website name out there.  Making money was obviously important, but it playing a positive […]

So, you own a site that sells hundreds, if not thousands of products online.  That is great, as I’m sure that you’re getting a nice amount of sales from all that merchandise.  But there’s a problem.  Google is penalizing you for having duplicate content on your site since there is at least one or more […]

We all have had a big year in SEO.  Moz has had a big year too, and it looks like it’s about time we see an end-of-year-wrap of from them as well.  You’ll be in for a treat as well, as this wrap-up covers a lot of detail of what happened with Moz over 2013, […]

Online marketing can be a challenge to do, even when your target audience can be found on Facebook or Twitter.  But what if your target audience isn’t able to hear what you’re saying because they may not be using social media. What do you do then?  You try utilizing influencers, of course!  Influencers have the […]

You may think that guest blogging and guest posting is a great way to boost your authority and your overall ranking.  Well, you’d be right, especially if what you’re posting genuinely great content.  Once you’ve gotten your first few links back to your site, it’s very possible to begin slip sliding down the “slope of […]

When dealing with clients, doesn’t it frustrate you when they ask for the impossible?  Or they come right out and say that you’re worth their time and money, and you know better? In this Whiteboard Friday, Will Reynolds shows us some useful tips that we could use to win them over.