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Category: Moz

10 Tactics to Improve Blog Readership – Whiteboard Friday

Despite the fact that blogging has been considered to be dead by the likes of Matt Cutts, that does not meant you can’t continue to do it, nor does it mean it won’t work, assuming you’re doing it for the right reasons.  Keep in mind that although Matt and Google have said that blogging is […]

How Google Knows What Sites You Control And Why it Matters – Whiteboard Friday

There are a lot of factors that goes into determining a site’s rankings on Google.  I think we’ve all figured this out by now.  But one interesting question remains.  What does Google know about us as administrators in conjunction with website control?  How is Google able to know which sites you are in control of? […]

The Greatest Misconception in Content Marketing – Whiteboard Friday

There are misconceptions with many things in life.  This is defiantly the case with content marketing.  What is this misconception, this myth, that I am speaking of?  It’s the myth that just because you create good content, that somebody is going to see the light after consuming your content and go on to make a […]

The #MozCon 2014 Agenda is Here!

It’s finally that time of year again.  No, it’s not Christmas, Thanksgiving or Halloween.  And no, it’s certainly not your birthday.  There’s something else to look forward to!  The MozCon 2014 Agenda is here, and you know what that means!  MozCon itself will be making it’s yearly appearance this year on July 14th through the […]

6 Changes We Always Thought Google Would Make to SEO that They Haven’t Yet – Whiteboard Friday

It’s Friday once again, and we’re going to present to you another episode of Moz’s Whiteboard Friday!  In this episode of Whiteboard Friday with Rand, there is a discussion about the moves that people believe Google have made, or are waiting to have happen.  But the catch is, Google hasn’t made any moves people think […]

10 Smart Tips to Leverage Google+ for Increased Web Traffic

Admit it.  We all love web traffic going to our websites.  I guess that should go without even saying, right?  Of course web traffic is nice.  It’s the whole reason we even have websites.  If it wasn’t for web traffic, we wouldn’t even bother trying to created, maintain, and market out sites, would we? So […]

Getting Branded Searches Right – Whiteboard Friday

Hey guys, it’s Friday again!  By now, you know what that means!  Another Whiteboard Friday with Rand! When you’re dealing with keywords, there’s a little difference between branded keywords and unbranded keywords.  The real difference between the two is that branded keywords are way easier to rank for than unbranded terms. But this doesn’t meant […]

You’ll Cry Tears of Joy When You Learn how Easy Viral Videos Can Be

With the idea that content marketing is on the rise,(it’s still a shame guest blogging has gone down) wouldn’t it be awesome if there was something you could do to make your videos go viral?  Well, I think we maybe in luck.  Moz, who looks to always be coming up with some new little tool […]

Surviving the SEO “Slog” – Whiteboard Friday

When you are first beginning to work on a website from an SEO standpoint, it’s usually not too difficult to be able to get a site to get better rankings, assuming that site hasn’t been worked on before by another SEO service.  But let’s say, for the sake of example, you have been working on […]

How Can Mobile SEO Help my Non-Mobile or Local Business?

Google recently came out and said that it’s possible that mobile search could exceed desktop search by the end of 2014.  Even though this could be a trend that could realistically happen, you have to realize that this proclamation could be a broad brush stroke across all local businesses. Even if this prediction comes true […]