It’s been quite a wait, almost two years, since the last Penguin algorithm update, but the wait is over. Penguin has finally been updated. This is the fourth major release, making this Penguin 4.0. At the same time, this is the also the last release of this type. Google has said that Penguin is a real-time signal processed […]
Next time you do a search on your mobile device, you may notice something different about how the results are given to you. Google is going to have AMP trump App URLs in their mobile search results. This means that if a website has both AMP URLs enabled, as well as an available app with Firebase App Indexing (formerly Google App […]
Despite the face that marketers these days have so much data that they have access to, there’s often still no substitute for the quality of information that they can get from interviewing real people. In this episode of Whiteboard, Rebekah Cancino, a partner at Phoenix-based Onward, will teach us the whys and hows of great interviews. […]
Typically, when you think of sharing negative lists and campaign extensions together, it’s something that you may not always do, as users are so different. Lists are meant for targeting, while extensions spruce up your ads. But from an AdWords Scripts point of view, they’re certainly similar. These two things are objects that exists on […]
It’s been a month since Google first introduced best-of lists and critic reviews for local search, and now they’re adding “Reviews from the web,” which brings user-generated content from third party sites to the knowledge panel, as well as prominent placement in mobile results. when these critic reviews were first introduced in August, there had been criticism aimed at it because […]
This WebPromo.Expert presentation is from the SEO Day Conference by WebPromo 19th of August. Alan Bleiweiss, With 16 years of search marketing experience, and 21 total providing internet marketing consulting services to clients around the globe, Alan has spent the past four years specializing in forensic site audits. As someone passionate about best practices methodology, Alan’s […]
Twitter owned Periscope looks to be stepping up their live streams’s production quality, so they can keep up with Facebook’s Live feature. On September 1st, a posted Periscope Stream by Alex, a popular Periscope broadcaster, seemed to be incorporating pre-recorded video and graphics during the live broadccast, as spotted by Mashable’s Sam Sheffer. This looks to […]
Back in April of this year, there were some search marketers (a small percentage of them) who received notices from their Google reps that AdWords was changing. During this time, Google had eliminated right-rail ads, and the result was that people were getting nervous. After the release of the expanded text ads announcement, it made the SEM industry […]
In this live Google Partners Hangout, The Partners folks will cover everything from how search works, how to organize campaigns, ad formats, and how to monitor and optimize performance.
Do you remember back in the days of Windows 3.0 when there some simple, yet fun games you could play on the OS, such as the classics like Solitaire Minesweeper? Well, Google is now making it possible to play the game of Solitaire via the Google search results. Not only that, you can also play […]