It shouldn’t come as a surprise, but just like with everything else in your work, it’s just as important to keep an eye on your business competition. This was the case back before the internet, and now it’s just as important in the digital age. When you are able to complete a comprehensive SEO competitor […]
IN this episode of Whiteboard Friday, Emily Potter, the Head of Customer Success at SearchPilot, hosts this episode and shares the first three SEO tests you should do that will help get your SEO testing program started! These tests includes: Title Tags On Page RW Targeting Structured Data To Win Rich Results
Back in January, Moz posted the following Whiteboard Friday where Cyrus Shepard discussed with us his 21 SEO tips for the year. In the video he even mentions some helpful resources that you can use for your reference! Despite being a year old, the tips mentioned in this video still has a chance to help […]
Are you interested in giving Python a shot, but you’re not sure where to start? In the following episode of Whiteboard Friday, Britney Muller comes at you with a handful of tips on how to get started!
Amanda Milligan of Moz takes us through several components that can turn your content from meh to newsworthy, enough to attract links – data, emotion and impact!
When it comes to broken links, SEO best practices would typically tell you that fixing them is an important thing to do, especially if the site these links are on a business website.. After all, who wants to deal with broken links on any website? But if you run into a situation where you actually […]
The inherent goal of an SEO is to provide equitable access to as many people as possible when creating content. Of course, SEOs are going to try making sure that a website is accessible to search engines, but we should also try making it available to as many people as possible as well. In this […]
In this episode of Whiteboard Friday, link building expert, Paddy Moogan is here to tells us what kinds of links are considered “high quality”, as well as taking us through link relevancy, link diversity, link authority, and the sustainability of your link building efforts.
When you’re marketing to specific audiences, you might find that B2C marketing is different from B2B marketing. With B2B, the sales cycles are longer. You have to consider the stakeholders when dealing with B2B. There’s also the extra costs as well. You’ll need to create content that can educate and inform your clientele if you […]
Getting coveted featured snippet spot for a target keyword will reward you increased traffic to that page. But, if you want to get that featured snippet, then one thing you can do is use STAT in order to achieve that dream. In this episode of Whiteboard Friday, Zoe Pegler, Moz’s Learning and Development Specialist, takes us […]