The Pros & Cons of AMP (And Do You Need It Now?)
By Scott Davenport | | Accelerated Mobile Pages, Accelerated Mobile Pages/AMP, AMP, Google
When Google’s Accelerated Mobile Pages Project was first announced, I was pretty excited by the idea behind it. Trying to load websites on a mobile device was always a bit of a pain, so AMP was a welcome idea for sure. But even though accelerated mobile pages have a number of pros, they have some cons as well. […]