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Category: Accelerated Mobile Pages

The Pros & Cons of AMP (And Do You Need It Now?)

When Google’s Accelerated Mobile Pages Project was first announced, I was pretty excited by the idea behind it.  Trying to load websites on a mobile device was always a bit of a pain, so AMP was a welcome idea for sure.  But even though accelerated mobile pages have a number of pros, they have some cons as well. […]

Google AMP Reports Now Differentiate Between Critical And Non-Critical Errors

In an announcement, Google has upgraded the AMP reports within the Google Search Console to “clearly differentiate between the critical issues that would prevent your page from being shown in the search results, and the other non-critical issues that would be good to fix.” When it comes to the errors that are labeled as “critical,” it means […]

What Is AMP’s Long Game?

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text]Can you believe it?  It’s almost been a whole year since the Accelerated Mobile project began, and went from 0 to 700,000 domains creating AMP content, with 600 million AMPs indexed by Google […]

Google May Pick Desktop Over AMP Page For The Mobile-First Index

Google has begun slowly rolling out the mobile-first index to a small subset of users. The folks at Search Engine Land has published a large list of FAQs around the mobile-first index. But one interesting tidbit is that by default, Google isn’t going to use the AMP version of your page for the mobile index, even […]

Google AMP Reporting In Search Console Analytics Report Gets More Granular

A new ability has been added by Google to filter etween AMP pages that are displayed in the rich cards section, such as in the top news carousel, versus AMP pages that show up in the core-mobile search results.  This report filter can be accessed within the Google Search Console, and is found under the […]

Accelerated Mobile Pages or Progressive Web Apps? An Interview With Duane Forrester

Brent Csutoras talks with Duane Forrester, VP, Organic Search Operations at Bruce Clay, about AMP or Progressive Web Apps. For more information about Accelerated Mobile Pages, please see the following resources: What You Need to Know About Google’s #AMP [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” […]

Report: AMP Seems To Be Causing Monetization Frustration Among Some News Publishers

There is a report found in the Wall Street Journal that talks about how Google’s Accelerated Mobile Pages (AMP) are being met with mixed reviews from publishers.  The biggest issue for publishers is that AMP pages aren’t generating the same amount of revenue and isn’t giving publishers the same control over ads like before. The article asserts: […]

Will AMP Trump Responsive Design?

There’s some new Google research that shows the primacy of mobile in a cross-device world.  But hot on the heels of this research is the first birthday of the company’s Accelerated Mobile Pages (AMP) as well as a roundup of milestones and success metrics. There’s an astounding 600 million AMPpages on 700,000 domains.  AMP publishers see more traffic and better engagement/CTRs. […]

Google Will Show AMP URLs Before App Deep Link URLs In Mobile Results

Next time you do a search on your mobile device, you may notice something different about how the results are given to you.  Google is going to have AMP trump App URLs in their mobile search results.  This means that if a website has both AMP URLs enabled, as well as an available app with Firebase App Indexing (formerly Google App […]

Google AMP Error Report In Search Console Scans For Errors Differently Now

It appears that the way Google’s AMP error report in the Google Search Console is going to be scanning for AMP errors differently from the way it was done in the past.  What this means is that some people who have deployed AMP for their sites may see a new vertical “update” line on the AMP error […]