Generative artificial intelligence (AI) has been such a hot topic these days, especially in the SEO and marketing industry, where it can create content at scale. With these AIs, such as ChatGPT, lets marketers streamline their content creation process, making things easier and more convenient. It’s also allowed them to create and deliver thousands of […]
We’ve seen the rise of generative AI lately, and it could completely change how we do things in the future, at least in the world of marketing. Already, we’re seeing Google and Microsoft starting to integrate AI into their search engines. What is generative AI? Generative AI is a new technology that is capable of […]
Generative AI refers to a type of artificial intelligence technology that is capable of generating new content, such as text, images, and even music, that has never been seen or heard before. The technology operates by applying sophisticated algorithms and machine learning techniques to scrutinize and comprehend patterns present in existing data, and then employs […]
It seems that when Google made their announcement for Bard, they may have had a few missteps, but in an attempt to get things straightened out, they came out with ts new search guidelines on AI-generated content. According to the new guidelines, Google seems to support what many SEOS have argued for. Google said that as […]
If you are somebody who isn’t normally into something like artificial intelligence, it’s a good idea that you should. You’ll probably want to start paying attention to ChatGPT, especially if you’re into digital marketing. This tool lets you type natural language prompts, and in return, ChatGPT will deliver conversational responses. It’ll even remember the things […]
These days, all ad platforms are utilizing machine learning into their algorithms. If you want to have successful marketing campaigns, then you will need to make sure you understand the machine learning in every ad network. Machine learning technology can help marketers identify the bids that will drive the most traffic to your business website. […]
It shouldn’t be surprising how easy it is to misspell things in life, let alone online. According to an announcement from Microsoft Blog, about 15% of search queries have spelling errors. To help correct these spelling errors, the folks over at Bing launched their Speller100, which was made to help reduce the number of incorrect […]
Artificial intelligence chatbots are becoming more of an important tool for marketers regarding how they deal with customer care since brands can offer a seamless experience, 24/7 support and fast responses. Despite how much AI chatbots can really help out with customer experiences, there are some unfortunate limitation that can really cause problems if it’s […]
In this HubSpot video, Paul Roetzer, Founder & CEO of PR 20/20, sits down with HubSpot Product Manager of Machine Learning, Kevin Walsh, to discuss the applications of artificial intelligence in digital marketing.
Here is a HubSpot video where you will learn about both artificial intelligence and machine learning. This includes how exactly they are defined, as well as what distingushes them from the other, how to apply them, and how you can start talking about piloting artificial intelligence. This is the second HubSpot video in a five […]