We’ve seen the rise of generative AI lately, and it could completely change how we do things in the future, at least in the world of marketing. Already, we’re seeing Google and Microsoft starting to integrate AI into their search engines.
What is generative AI?
Generative AI is a new technology that is capable of creating a diverse range of content, which includes text, imagery and other forms of data. We’ve been seeing a lot of excitement surrounding generative AI, thanks to the user-friendly interfaces that allow for the creation of high-quality text, graphics, and videos in mere seconds.
AI tools like Bard and ChatGPT are still in their early stages and far from being a perfected product. As a result, there may be instances where the information provided by these tools is not entirely accurate. Based on personal experience, it’s not uncommon to come across information generated by AI that is either factually incorrect or non-existent.
Having the skill to properly utilize these tools is something you should always be thinking about when using them. When using tools like ChatGPT, you want to make sure you do it right. It’s like reading the body language of different animals – you need to know how they think and communicate. You need to be aware of how to structure your queries in order to obtain the intended outcome from the AI.
Tailwind’s team has recently created a comprehensive guide that can help you craft an efficient generative AI prompt. This resource can aid you in exploring ways to optimize your usage of these tools.
Take a look at the complete overview from Tailwind below.