Generative artificial intelligence (AI) has been such a hot topic these days, especially in the SEO and marketing industry, where it can create content at scale. With these AIs, such as ChatGPT, lets marketers streamline their content creation process, making things easier and more convenient. It’s also allowed them to create and deliver thousands of ad variations quickly.
According to a recent report from the Financial Times, Google is planning to incorporate their own AI technology into their search engine. The report suggests that Google is set to introduce generative AI into its advertising business in the coming months. It’ll be interesting to see how this will change Google’s advertising business.
Although Google does use AI in its advertising to create simple prompts that encourage users to make purchases, with generative AI, Google will take it a step further by creating more sophisticated campaigns akin to those made by marketing agencies. Advertisers will be able to provide creative content related to a campaign, and from there, the AI would take that material and generate new ads that would effectively reach targeted audiences.
The integration of AI into Google’s advertising strategy is an exciting development that has the potential to revolutionize the way ads are created, delivered, and received by users. It’ll be interesting to see where this takes Google and it’s users in the future in terms of how ads are created and delivered. This could mean that ads could be more relevant and tailored to the needs of a brand’s targeted audience.
Take a look at the article on the news by Search Engine Land. The original article on Financial Times is paid.