Most business owners seem to focus on acquiring new customers, rather than their existing customers.  Due to this, content strategies often target new prospects.  Even though working on and with new customers is important, we also need to think about the customers we already have.  Both new and existing customers are all part of the […]

Does it feel that Facebook has become an ever-changing show that requires you to bend over backwards trying to learn new content tricks, just so it can be seen by your followers? For many, organic Facebook posts used to receive massive organic engagement.  But now, the same content receives only a few “likes” and the […]

This is the Second Episode in a series, for some reason infographics was a big issue. Ammon Johns -Web Marketing Director alltThingsweb, Jennifer Slegg – founder&editor of The SEM Post, Lyndon Antcliff, head of strategy and training for Cornwall SEO 00:07:09 Jennifer said The SEM Post never going to publish infographics, so if you trying […]

Yandex, the Russian search giant, is creating a new publishing platform that allows content creators of all sizes post directly to its Yandex Zen content recommendations feed. Launched back in 2015, Zen uses artificial intelligence to suggest content to each user.  The platform has been integrated into the company’s mobile app, home page and the Yandex web […]

Content has been a major factor in digital marketing. More than ever it is essential to create content marketing strategies around your campaigns. By creating valuable content, you will attract more of an audience to your website. Want to learn more about content marketing a planning a strategy? Take a look at this video by SEMrush!

Style is the sauce that makes the dish when it comes to effective writing, but many marketers ignore it, or at least fail to make use of it. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why developing a proper style is key to making sure […]

Content Marketing starts from knowing what emotion you want which people to feel, and how best to reach them – Ammon Johns. This won’t be usual Content Marketing talk, like how many blog post you should publish and how long they should be. Ammon Johns, Lyndon Antcliff and Jennifer Slegg about emotions in Content Marketing: […]

As the challenge of doing stand-out content increases, it’s important to be aware of every possible value it can bring to our brand and business. One value that consistent content marketing can bring that many don’t consider is proactive reputation management. What is proactive reputation management? Proactive reputation management is having powerful assets (such as […]

Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing. Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift’s Managing Director, […]

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Getty Images’ Israel-based subsidiary, PicScout, harnesses visual recognition for online tracking of images, and now, it’s released two brand new tools to boost its capabilities. The first is called Insights for Business, […]