Because the holidays are in full swing and with a week left before Christmas (a of this writing), shoppers are searching for those last few gifts to complete their shopping time for the year. With this, bands are looking for a way to stand out to consumers. One great way is to cultivate the people […]
New data that comes out of Feedvisor, an e-commerce platform that works with Amazon’s third-party sellers about Amazon customers. According to over 1,500 US-based Amazon shoppers this past summer, half of those surveyed who identified as Prime members, gave valuable information for their Amazon User Study 2016. About 30 percent of Prime members said that they order […]
From the high level nav of your site, to your specific seal-the-deal content, there is an abundance of considerations when it comes to crafting your e-commerce page. Rand, who is using one of his favorite examples, Rand takes you on a detailed step by step process of creating a superb e-commerce page in today’s episode […]
There isn analysis that was done by Consumer Inteligence Research Partners (CIRP) that reports that Amazon Prime has 65 million US members, which is up from 63 million Prime members in July. CIRP says that 52 percent of US Amazon customers are Prime members. This number remains unchanged from the figures that were released by CIRP […]
Over the last several years, steps have been taken by Amazon to crack down on fake paid reviews on its marketplace. Over 1,000 individuals have been sued by Amazon, and websites and buyers have been accused of dealing in fake reviews. Amazon is now saying that incentivized reviews will only be available through the Amazon Vine program. Previous to this week’s […]
There are e-commerce sites, and then there’s Amazon. Sure, Amazon is an e-commerce site, but I think it’s easy to say that they are in a league of they’re own. Amazon announced the creation of their very own air cargo delivery network, which utilizes 40 Boeing 767’s that Amazon will lease from two air transport companies. […]
A feature that a number of Amazon Echo users were looking forward to (probably!) has finally arrived. Those who are Amazon Prime members can now talk to the device and order any Prime-eligible product that Amazon is selling. Previously, any shopping done via Echo was limited to reordering items from pas Amazon purchases. Those who want […]
Amazon has further expanded their current collection of Dash Buttons., adding over 50 new brand to the Dash program. Some of the new brands that are already participating in the program includes Dial Liquid Hand Soap, Campbell’s Soup and Quilted Northern. Some of the new brands that have been added to the program are Play-Doh, Nerf […]
Based on recent accounts, it seems that the volume of long-tailed queries where natural language in search is heading nowhere but up and to the right. This means that, in turn, a marketer’s digital strategy should be impacted as we strive to account for the inherent differences in typed search vs. voice search. When we look […]
One of the great things about products found on Amazon’s shopping web site is the unbiased reviews that were provided by users for users. But, it seems that some sellers have done something a little naughty. They’ve taken it upon themselves to feed fake reviews to potential customers. Asking for fake reviews isn’t a good idea, as […]