We know Amazon is a leading, if not the leading digital shopping destinations. Not only is Amazon extremely popular with online shoppers, but it also has become a major search engine for product-related searches. There was an article written for Marketing Land entitled, “The Future of Search for CPG Companies,” where Benjamin Spiegel wrote about the shift in […]
One of the things that always kept me from wanting to sign on to Amazon Prime was the required yearly subscription. I didn’t want to shell out $99 for a service I wasn’t sure I was going to be using all that much. I didn’t know if I was going to make that subscription worth […]
Amazon has been busy, as they’ve added over 100 new Dash buttons, which triples the number of brands that are available to Amazon Prime members using the WiFi connected to purchase household goods. Some of the names that Amazon has listed among the new brand attached to the Dash program includes: Brawny Clorox Peet’s Coffee Doritos […]
Anybody who is an Amazon Webstore seller, we know you’re currently going through migrations to a new platform, but here’s a new bit of an issue for you – you just got a new deadline. Last March, it was announced by Amazon that they would be shuttering the Webstore e-commerce platform effective July 1, 2016. At […]
There has been an announcement made by Jivox, a dynamic digital ad production, target and serving platform, that a partnership with Taggstar has been made between the two companies to enable e-commerce advertisers to target and deliver personalized ads with “social prove” messaging in real time. The idea behind Tagstar’s Social Proof Engine is to pull in […]
According to the Wall Street Journal, Amazon is planning a major expansion of hundreds of new physical bookstores. There are some comments that were cited by the WSJ on an earnings call by Sandeep Mathrani, who is the CEO of the Chicago-based mall operator General Growth Properties Inc. “You’ve got Amazon opening brick-and-mortar bookstores and their […]
Amazon, who is making their first ever appearance as a Super Bowl advertiser this year, is using its game day spot to promote the Echo device. For their ad, Amazon has enlisted the talent of Alec Baldwin to be its pitchman. The company has even given over the official campaign hastag, #BaldwinBowl, to the actor. Not only […]
There was a flurry of performance stats for 2015 that was released by Amazon on Tuesday, including updates on how popular sponsored product advertisements have become on the company’s e-commerce website. According to Amazon, global adoption of Sponsored Products grew by 100 percent among Amazon sellers in 2015. More than $1.5 million in sales were made by […]
This holiday season, if we didn’t think that people searched and made purchases through their mobile devices, we sure do now. Amazon said, without releasing exact numbers, that almost 70 percent of their customers shopped via a mobile device this holiday season. The company also said that the number of Amazon app shoppers more than […]
We all know by now that in any business, both online and off, reviews are an important part of any successful plan. They are a valuable asset when it comes to e-commerce and increasing your online conversions. Although it sounds weird, negative reviews can be a good thing too, as they help you determine some of […]