Instagram has replaced Snapchat as Facebook’s muse. On August 15, Facebook added some of the Facebook-owned Instagram’s features to their own mobile apps, such as a different take on Live Stories and Boomerangs, through an update to its in-app camera, called Camera. Live Video In Stories It seems that the biggest and most notable feature is the addition of live […]

When it comes to Instagram takeovers, it can be beneficial to both brands and influencers to work together. Many brands, in order to make the most of an influencer’s audience base, are collaborating with them, and allowing them to take over their Instagram accounts for a time in order to show for their personality and […]

According to an announcement made on Tuesday, over 250 million people view Instagram Stories every day.  This is a 25 percent increase since April when Instagram’s 10-month-old clone of Snapchat’s Stories feature hit the 200-million-user mark.  In this case, while Snapchat’s daily audience growth has struggled to surpass single-digit percentages, it would seem that Stories’ daily audience […]

Based on what Publishers have shown, people viewing Instagram Stories are willing to swipe up to visit a site.  Can advertisers do the same?  It’s time to see. Now, Instagram has officially begun selling ads that can appear within people’s Stories feed and link to a brand’s site or app-install page in Apple’s or Google’s app store.  A couple […]

For about a year now, Facebook had been foreahadowing a warning that, in the middle of 2017 sometime, the company will max out the number of ads it can squeeze into people’s news feeds.  When you hit this ad load ceiling, that means Facebook’s ad revenue grown will slow down “meaningfully” in the second half of 2017, according to CFO […]

It’s been eight months after Instagram copied Snapchat’s Stories, and now, the cloner has now officially become bigger than Snapchat. It was announced by Facebook, the owner of Instagram, that over 200 million people are using Instagram Stories everyday.  Snapchat averaged 158 million daily users in the fourth quarter of 2016.  Of course, this figure could […]

A year and a half ago, Instagram rolled out the welcome mat to all advertisers.  Since it came out, Instagram now has over 1 million monthly active advertisers.  This news was announced by the company on Wednesday.  This is five times as many advertisers as the Facebook-owned photo-and-video app claimed 13 months ago and twice as many […]

In an announcement made on Wednesday, after two months, since Instagram began slotting ads between people’s Stories, the photo and video app has began selling the ad placement to any advertiser around the world through Facebook’s self-serve ad-buying tools, as well as Facebook’s advertising API. Because of this, advertisers are able to pick up real estate within […]

In today’s mobile world, we use a variety of different apps and social media platforms to help us stay connected with our friends and family.  One of these networks that has made a big impact on the online community is a mobile photography application called Instagram.  This image-focused network was purchased by Facebook back in […]

It seems that 2016 is the year that Instagram has become more prevalent on the web than Twitter.  This is according to an analysis by website tool provider SimilarTech of the the top 1 million sites based on their global traffic, which includes publishers, brands and e-commerce sites. When 2016 first began, Instagram was trailing Twitter in […]