Facebook will no longer be requiring advertisers to use its Campaign Budget Optimization (CGO) feature in campaigns. Now, advertisers will have the ability to choose to either have budgets managed at the campaign or ad set level. “To provide advertisers with flexibility and choice in their buying strategies, we have decided not to pursue a […]

Facebook is rolling out search ad placement more broadly to all advertisers after almost a year of testing ads in New Feed and Marketplace search results. The adds will be displayed for search terms that have commercial intent. Search ads placement is available on mobile only right now. “Testing shows that advertisers and people are finding […]

The best social media platform to generate sales How to develop engagement and transition to relationships with trust How to attract the right type of followers / audience Using chatbots to transform audience experience How to move your audience from social media to a product or service The type of content that converts Tools to […]

The coverage by social listening tools is expanding beyond social networks.  There are some differentiators between vendors and social data that isn’t extensively utilized across customer companies. These are a few of the main takeaways from the new Forrester Wave quarterly report, “Q3 2018 Global Social Listening Platforms.” (Available as a free download from some of […]

Social signals have recently become more of a ranking factor as compared to before. The fact that search engines rank a site depending on how useful its content is to the audience, it comes as no surprise that they are being considered as factors. This is because people can only share what they love with […]

As more people around the world continue to create both professional, and personal profiles on social networking sites, it’s hard to overlook the importance of social media marketing to your digital presence. In fact, in a Hubspot study, 84% of marketers said that as few as six hours of effort per week was enough to […]

With the Mark Zuckerberg, the CEO of Facebook, headed to Washington, D.C. to testify before Congress about Cambridge Analytica exploiting user data, the social media website is making it easy for users to see if their information was shared with the analytics firm. The feature can be found in the company’s help center, and by doing a search […]

For the folks who use Twitter, they will be given a new way to save content without having to like or retweet it.  On February 28, the social media site rolled out a new Bookmarks feature that allows users to, you guessed it, bookmark a Tweet.  This gives them more options to share it, either […]

Judge Katherine Forrest of the federal court in New York, ruled on a motion that found that embedding a tweet containing a copyrighted photo (of Tom Brady) could create liability for copyright infringement. the case is still in process (Goldman vs. Breitbart) and can’t be appealed until final. The ruling has potentially far-reaching implications as she […]

It looks like there will be plenty of media companies that will be quite affected by Facebook’s recent News Feed algorithm change, which is expected to throttle the traffic the social network sends to publishers’ sites.  The CEO of Topix, one of those media companies, Chris Tolles, should be freaking out right about now.  In December […]