A new look for Google’s mobile search results is currently being rolled out, and includes a new presentation of text ads and organic listings. The black “Ad” label that was being tested for a number of months has also been made official with this update, replacing the green outlined label that was introduced in 2017. […]

First showed off at Google I/O last year, App Actions is expanding with built-in intents for four new App Action categories: Health and fitness Finance and banking Food ordering Ridesharing These new intents are aimed at enabling developers to integrate their apps with Google Assistant. Developers can start integrating the new actions immediately. Google says […]

Google is now testing a new search bar menu with icons next to the names of the search categories.  Rather than simply displaying search vertical filters for displaying news or image results, Google is showing icons next to those categories. The following image shows the new user interface test.  The screen shot was provided by […]

Google now has the ability to link some content it is showing in their search results in a new way.  Rather than linking to the page, Google anchors you to the exact spot of the answer you’re looking for and highlight the block of text that is most relevant to your query.  This feature only […]

Over the years, Google made numerous design and layout changes to their search ads.  These changes have caused a grumbling from the search community that changes were done to confuse searchers were thinking search ads are the same as organic search results.  But, according to senior Google engineer Paul Haahr, who said on Twitter, based on the […]

It seems that Google is rolling out a new design for the previews within image search results.  When clicking on an image, rather than loading the preview in a black background frame, Google now displays the image preview on the right-hand side.  There are several folks who are seeing this design and interface.  When testing […]

Google began rolling out multifaceted featured snippets in the mobile search results earlier this year.  Google is now testing showing multifaceted featured snippets in the desktop search results as well. Multifaceted featured snippets are going to be surfaced for queries that are sufficiently broad enough to allow for more than one interpretation of what was submitted.  When this happens, […]

Danny Sullivan, Google’s search liaison, asked the SEO community on Twitter what changes they would like to see in the Google search results interface and links. Sullivan asked what do SEOs dream about when it comes to “how Google displays listings.” What sort of feed back is Google looking for? Sullivan gave these examples: More control over […]

If you decide to move on over to Google.com on your mobile device, you won’t be seeing a simple search box anymore.  Now, you’ll see the new “Google Discover” feed that Google announced a month ago. Google Discover is the new name for Google Feed and shows you topics and news items around items that interest you. […]

If you go to Google and preform a search for [navigate] or [navigation] or [directions] or any other similar search, you will receive a direct answer/one box result at the top asking you “where do you want to go?” Below that, you’ll be asked to enter a starting point and a destination.  Once you’ve entered the […]