In a time, a long time before the present, we used to visit a website’s homepage and expected it to be the one stop page that everybody went to.   But with the advent of a better search engine (we’re looking at you Google), homepages have become more targeted.  Today in Rand Fishkin’s Whiteboard Friday, Rand […]

When we see two things linked together, it’s usually because there’s something about them that are similar to each other.  As you probably already guessed that, you know that when you look at search results on Google or on any other site that utilizes a search feature, they’ll bring up results that show topics that […]

In this Whiteboard Friday by Moz, Nathalie Nahai discusses web psychology,  or the some of the fundamentals of people and how they behave online.  By understanding their behaviors, there are some ways that you can reach out to them by improving your online efforts. Video Transcription Hi everyone. My name is Nathalie Nahai. I’m the web psychologist, and […]

For the last few years, we’ve been seeing infographs make their way around the web.  They can actually do quite well, if done right.  If that’s the case, infographs can be proven to be effective, easy on the eyes, and can be a much easier way to digest information.  It’s great for SEO. But now, […]

In today’s Whiteboard Friday on Moz, Dana DiTomaso takes the helm and discusses with us some of the conversations you can have regardless of what you or anybody thinks about rank reports.  After all, there are several ways you can show success without even bringing up keyword rankings. Original Post: Moz Video transcription Howdy Moz […]

I’ve been hearing around the internet that Google+ is either well received as a social network, or it’s a complete miss when it comes to everybody else.  But either way, Google+ is here and it’s here to stay.  Because of the social aspect of the service, you can still  use Google+ to your advantage if […]

Google’s Hummingbird update was different than Panda and Penguin. In todays Whiteboard Friday Rand explains the effect it has had on long tail searches.

Mentions from another online source that talks about your own brand is always nice, and is totally welcome.  Hey, that means more audience awareness of what you’re trying to sell, right?  Of course, it feels a little backwards when a site mentions your brand, but won’t include a link in that mention. But, if it’s […]

Now that Hummingbird has been around for a little while now, we know that there are some pretty big differences between this update when compared to Penguin and Panda.  Because of Hummingbird’s new algorithm, it changes how Google understands the search queries it’s given and what it finds on the web pages it crawls. In […]

I’m sure by now we all know that when it comes to other countries and cultures, things can be very different between them.  The things that seem normal to you might seem really odd and outlandish.  On the same token, the opposite is true.  behaviors and other things might might seem strange to the other […]