Despite the fact that blogging has been considered to be dead by the likes of Matt Cutts, that does not meant you can’t continue to do it, nor does it mean it won’t work, assuming you’re doing it for the right reasons.  Keep in mind that although Matt and Google have said that blogging is […]

There are misconceptions with many things in life.  This is defiantly the case with content marketing.  What is this misconception, this myth, that I am speaking of?  It’s the myth that just because you create good content, that somebody is going to see the light after consuming your content and go on to make a […]

It’s Friday once again, and we’re going to present to you another episode of Moz’s Whiteboard Friday!  In this episode of Whiteboard Friday with Rand, there is a discussion about the moves that people believe Google have made, or are waiting to have happen.  But the catch is, Google hasn’t made any moves people think […]

Hey guys, it’s Friday again!  By now, you know what that means!  Another Whiteboard Friday with Rand! When you’re dealing with keywords, there’s a little difference between branded keywords and unbranded keywords.  The real difference between the two is that branded keywords are way easier to rank for than unbranded terms. But this doesn’t meant […]

Everything you do is a learning experience, from the time  you’re a child, until the day you, well, pass away.  The little things are lessons, and so are the big ones as well.  This is certainly the case as an online marketer.  John Doherty has learned quite a lot after becoming an agency marketer at HotPads.com. […]

Here’s a good question for everyone who likes debates.  Do you think that Links are losing or gaining value in Google’s algorithm?  Both sides can have valid points, and in the end, we don’t really know which side will eventually prevail. In this edition of Moz’s Whiteboard Friday, Rand is going to look at both […]

You’ve probably been in the role of an online marketer for a while now.  Perhaps in the beginning, you had some great intentions when it came to helping those clients that came to you for help, or for getting your own website name out there.  Making money was obviously important, but it playing a positive […]

There seems to always be changes in SEO, isn’t there? I’m sure many times SEOs have wanted a little more static features, in search algorithms and rules. Every time we get used to a new feature or change, Google switches it up again and makes it harder for us. In an episode of Whiteboard Friday, […]

Online marketing can be a challenge to do, even when your target audience can be found on Facebook or Twitter.  But what if your target audience isn’t able to hear what you’re saying because they may not be using social media. What do you do then?  You try utilizing influencers, of course!  Influencers have the […]

When dealing with clients, doesn’t it frustrate you when they ask for the impossible?  Or they come right out and say that you’re worth their time and money, and you know better? In this Whiteboard Friday, Will Reynolds shows us some useful tips that we could use to win them over.