Scott Davenport

Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before

A search engine company’s work is never done. Bing Ads has been hard at work, and they’ve updated what they call the Search Term Report. The Search Term Report contains the data that includes the terms that users actually typed before clicking on an ad. Originally, zero-click search queries were not included in the feature […]

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Turning Old Content Into New Links

Articles / Scott Davenport

I don’t know about you, but when I put work into something, I like to get as much mileage from that piece of work as I can before it’s finally put on the wayside to make room for something else newer. You’re not going to buy a new shirt, wear it once or twice, and

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EU Antitrust Chief Says Google Settlement Essentially Done

Google, News / Scott Davenport

In the ongoing news of Google’s antitrust settlement proposal, it looks like things might be wrapping up quite soon. EU antitrust chief Joaquin Almunia has said that the antitrust settlement with Google is a done deal. Although there could still be room for changes in the future, Joaquin feels that the criticisms of the complainants have

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The End of Link Building as we Know It

Link Building / Scott Davenport

How many things in SEO can you consider simple, as well as great for link building? I’m sure many of you could list off a number of things, but right now, we are going to focus on guest blogging in terms of link building. It seemed that guest blogging was one of the last bastions

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Matt Cutts: Google Mobile Queries May Surpass PC Search This Year

News, Search Engines / Scott Davenport

Last week at SMX West, people got to hear from Google’s Matt Cutts. In his talk, Matt claimed that he “wouldn’t be surprised” to find that mobile search finally exceeded desktop queries this year. It seems that Mister Cutts isn’t the only one who feels this way, because a Google speaker said the same thing

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An SEO’s Guide to Acquiring New gTLDs

Articles / Scott Davenport

When it comes to TLDs, or Top Level Domains, what sort of domains are we generally used to seeing most of the time? The most popular and most well used is .com, .net, and .org. These domains are the most widely seen by the general public. Other, well used, but not quite as big domains

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Content Outliers: Learning from the Web’s Most Viral Content

Articles / Scott Davenport

Before digging any further details of this blog post or the following linked material, it may be a good idea to make sure we’re on the same page. We all know what viral content is, right? If not, let me explain. Viral content first appears to be like most other forms of content that is

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Google Integrates Dynamic Remarketing Campaigns with Google Analytics

Analytics, News / Scott Davenport

In Google news, it looks like Google has decided to bring a little bit more integration to the table. Remember when Google enabled advertisers the ability to develop retargting lists for AdWords in Google Analytics? They’ve finally brought this integration to Dynamic Remarketing display campaigns. The integration in Google Analytics for these campaigns allows advertisers

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Driving PPC And SEO Synergy In Large Enterprises

Articles / Scott Davenport

Are you part of or running a large enterprise where you are making full SEO and PPC efforts? If so, it’s possible that a question arose in the form of whether or not you should have a single team hand both SEO and PPC efforts for an enterprise. Unfortunately, this isn’t exactly an easy question

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Keyword Targeting, Density, and Cannibalization – Whiteboard Friday

Video, YouTube / Scott Davenport

Keyword targeting. This part of online marketing was, and still is something that is still quite important to our online marketing strategies. But times change. Things change. So do our SEO strategies, and keyword targeting is no different. In the latest episode of Moz’s Whiteboard Friday, Rand Fishkin will help make sure you’re keeping up with

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Bing Ads Now Shows Zero-Click Search Queries, Offers 20 To 40X More Data Than Before

Turning Old Content Into New Links

EU Antitrust Chief Says Google Settlement Essentially Done

The End of Link Building as we Know It

Matt Cutts: Google Mobile Queries May Surpass PC Search This Year

An SEO’s Guide to Acquiring New gTLDs

Content Outliers: Learning from the Web’s Most Viral Content

Google Integrates Dynamic Remarketing Campaigns with Google Analytics

Driving PPC And SEO Synergy In Large Enterprises

Keyword Targeting, Density, and Cannibalization – Whiteboard Friday

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