Let’s talk about the three phases of turning attention into customer revenue: Connect, which is all about branding; Commit, which is about that lead generation and putting people into your sales funnel; and Close, where it’s all about the sales retargeting to talk to people who are already in purchase intent and help them make […]
In an announcement, Snapchat is launching Focus, the new module-based training for advertising and brands. Focus has been dubbed the place for “everything you need to know about Snapchap ads.” “Our new learning portal, Snap Focus, is our most up-to-date resource and destination to learn about the latest and greatest from Snapchat and the community […]
On June 10, Facebook announced that they are relaxing the restrictions around ads selling face mask, which is a rule that the company instituted in March. Originally, the rule came to be when COVID-19 was spreading, and a shortage of masks was imminent. Facebook made the decision to ban any ads selling masks in order to […]
The goal of any ads strategy should be to get a positive return on your investment, which comes down to whether you’re getting more revenue out of the ad campaign than the cost you’re putting in. How can you determine what your ad spend should be to get the most return on your investment? To […]
Learn how to prepare your business to use LinkedIn advertising to create impactful inbound marketing campaigns. HubSpot Academy’s social media professor, Crystal King, shares tips on optimizing your page, how to use LinkedIn’s audience targeting, how to use your LinkedIn Campaign Manager and more, including advice from Ty Heath at LinkedIn’s B2B Institute.
Reddit has announced that it’ll be publicly disclosing all political ads, as well as some other service requirements from this point on. This came ahead of the elections in the fall. This is Reddit’s attempt to address transparency. Political ads were subject to the same scrutiny as all ads in the past, meaning that they […]
The Hubspot folks sat down with Danielle Stoffels and Jacob Mader to learn how local businesses use search advertising to generate leads. Learn more: https://bit.ly/3dqJGTU
Linkedin is launching a new type of message-based ad that is using conversation to deliver a customized experience for each other. These new Conversation Ads build off its current Message Ads and are designed to be more personal and engaging. Businesses are able to utilize Conversation Ads to build campaigns with multiple conversion paths leading […]
YouTube Will Allow Some CoronaVirus Monteization According to Social Media Today, YouTube is loosening the reins on its ‘Sensitive Events’ policy to allow monetization of some coronavirus-related videos. Selected YouTubers will have special exclusion to monetize videos that discuss the pandemic. The idea behind this is to make “authoritative” information visible to users while providing […]
Several new features were recently launched by YouTube that gives creators access to more data, and even more control over ads. Some of them launched months ago, but somehow, creators had no idea they came out. A video was uploaded by Creator Insider on YouTube, reminding people about these updates. Notification Analytics YouTube creators have […]