According to a new report, Amazon’s most popular ad product, Prices for Sponsored Product ads, are continuing to go up. The report, which came from eMarketer, contains data from multiple firms that mange clients who purchase Amazon ads. According to Merkle, among North American clients who have been spending on Amazon for at least a […]
Learn how to build a paid media plan in this free HubSpot Academy course: https://bit.ly/36NgTFa In this video, we sat down with Kirk Williams, a Google shopping expert and the founder of a micro agency called ZATO, to learn what it takes to run Google shopping ads. What are Google shopping ads? Google shopping ads […]
Pinterest is rolling out a new ad format as well as an all new design for business profiles. A new format is being introduced by Pinterest for “Shop the Look” ads, which lets retailers feature multiple products in one ad. ‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same name and allow advertisers […]
First, we need to understand that there are over 300 million people coming to Quora, and what are they doing? Well, they are actively sharing knowledge; they are coming for the community; they are sharing stories, and learning about the world around them. What you can do as an advertiser is really align your ad […]
Have you ever tried to market offline products and services from digital ads? That’s precisely what we’re going to be discussing in this episode of Marketing Scoop – specifically how to market offline events, holidays real estate and retail outlets using digital advertising. Are there any special techniques that make this sort of advertising different […]
On May 9, Facebook began rolling out new tools to help businesses run automated ad campaigns, book appointments, and edit videos. With the first tool, Automated Ads, Facebook has the ability to develop a customized marketing plan after asking a few simple questions about both your business and goals. “Automated Ads to take the guesswork out […]
In this video, you will see SEMrush’s $10/day budget strategy for video ads and then show you how to set up your 1st video. You also learn the difference between a remarketing list & a video remarketing list and how a video remarketing list costs a fraction of your ‘normal’ remarketing.
As you know, advertisers that have keywords which are triggered by the same search term compete with one another in what is called the Ad Auction. But you may be surprised to find that before this happens, there is an internal auction, inside of your own Google ads account, where could be essentially competing with […]
If you manage shopping carts filled with holiday goodies you definitely want to make sure that your pages are well optimized for the holiday season. That’s where the On Page SEO Checker comes in. In this webinar we’ll be covering everything from Ad Coverage to optimizing your optimizing your website to promote better traction of […]
Are you gambling all your ad spend on just the big players in online advertising? Maybe it’s time to hedge your bets and diversify your spending. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen reveals that the long-standing hegemony of Google and Facebook for online advertising may […]