Behavioral Targeting

Amazon Extends Sponsored Products To AmazonFresh For CPG Brands

Amazon’s Sponsored Products advertising format is expanding to AmazonFresh brands.  The news of this expansion went out to partners on Thursday via notification by Amazon. With this, brands will be able to add their ASINs (Amazon’s version of a product identifier code) with AmazonFresh offers to new or existing Sponsored Products campaign. Sponsored Products will …

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Bing Ads Rolls Out In-Market Audiences To All US Advertisers

In an announcement made by Bing Ads, the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. What are in-market audiences?  They are groups of users that are determined to be actively in the market for a specific product or service category. Bing Ads takes into account user …

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Quora Adds More Contextual & Behavioral Ad-Targeting Options

Back in 2017, Quora launched its ad platform with topic targeting.  The question-and-answer network is expanding its ad targeting offerings. On Monday, Quora announced more options for behavioral and contextual targeting to either narrow or widen audience targets. Last summer, Quora introduced website retargeting to the platform. Now it’s adding interest and lookalike options Interest Targeting — Reach users who have engaged …

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Google’s New Custom Intent Audiences And You

Back in the middle of November, before the beginning of the holiday shopping season, Google unveiled a slew of new features that was designed to assist advertisers in maximizing their AdWords budgets.  While promotion extensions and ad variations are nice, one of the cool things is the new custom intent audiences feature on Google Display Network (GDN). …

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Google Is Extending In-Market Audience Targeting To Search Campaigns

Google has continued to extend their audience targeting capabilities into Search.  On Tuesday, the company announced that in-market audiences, which is currently available for Display Network and YouTube campaigns, will be coming to Search campaigns. The news was shared in a Google blog post that was released ahead of their annual live-streamed event, Google Marketing Next. The …

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Bing Ads Rolling Out List Exclusions For Retargeting Ads

With Bing Ads’ search retargeting abilities (which is powered by the Universal Event Tag), advertisers can create audience lists of users who have visited their sites after clicking on search ads.  Now, advertisers are able to use those lists to keep past visitors that meat certain criteria from seeing their search ads. Being able to …

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It’s That Time Of Year To Prepare Your Paid Search Programs For The Festive Season

It’s that time of the year again, everyone.  It’s the holiday season again.  To many people, this is a great time of year, as we’re gearing up to enjoy a number of different events and holidays, including Halloween, Thanksgiving, and Christmas.  The lead-up to the holidays is going to be a busy time for a …

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10 Top Retargeting Tips For AdWords Users

Rebekah Schelfhout, who was at SMX London last month, spoke at the Advanced Retargeting Strategies session and gave some great pointers for things that people should consider when retargeting via the AdWords platform. During the session, Rebekah found that a number of people who attended her talk found these tips helpful, so she decided that she should …

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Now You Can RLSA With GA, With Limitations Of Course

It looks like Google has finally brought remarketing lists for search ads (RLSA) to Google Analytics. Before this implementation, RLSA were the only remarking audiences built from Google AdWords cookies, as opposed to Analytics.  But with with the addition of RLSA, you will be able to build and use remarketing lists of people who have visited …

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