We’ve all seen it. Video content is everywhere these days, and not just on places like YouTube. We’ve seen it on social media platforms, and websites. Brands are utilizing video more and more to pull in an audience and get them engaging with the content, as well as the brands themselves. Social algorithms are finding […]
When it comes to social media, it isn’t just about the amount of followers you have. It’s how engaged your audience is with you and your brand. Are your followers commenting on your posts? Do you see some accounts engaging with you a lot, while others just sit in the background not saying or doing […]
By creating well-optimized content that is both engaging and SEO-friendly, search engines can show your article for relevant queries in the top results. By making sure that you write with these in mind, you can increase traffic to your site and grow your audience. Of course, there is a formula to creating strong content that […]
Are you using Instagram Stories as a part of your strategy for the holiday season? Since the popularity of Stories and Reels has been on the rise, as well as the most popular elements of the app, they can be a good way to keep connected with your audience, which will allow you to showcase […]
LinkedIn is a great place to advertise your business online. The platform allows you to create company pages that defines and promotes your business. It can also be a great place for researching other businesses and people who have similar interests, strategies or profiles as yours. The last couple of years seems to have done […]
Twitter is a great place to engage with your brand’s audience, but perhaps you’re not really sure about how to increase that engagement on the platform. This is what LYFE Marketing is doing in the following video – helping you with four different methods to generate more Twitter engagement!
In this episode of Whiteboard Friday, MozCon speaker, Dana DiTomaso, takes us through the different ways you are able to both measure and improve your website engagement so you can determine if you need to redo your website or not.
A new research report was released by the team from both Mention and Hubspot where they analyzed over 100 million public posts in order to establish the key trends and shifts in Instagram user engagement. Because engagement trends can very based on your audience, not all trends will always align with what you are seeing, […]
Running a business means you have a lot of different things you’ve got to do to keep things running. One of those things include creating new types of content for your website’s blog, perhaps for your YouTube channel, and different forms of social media. One thing that connects all of these types of online presences […]
I’m sure that if you’re a business using Instagram as part of your marketing strategy, you’ll want to see how you’re doing in comparison to everyone else, especially your competition. Socialinsider recently teamed up with Sked Social in order to analyze over 102 million Instagram business posts, to get a sense of the latest engagement benchmarks in […]