Last year, Google released what they called Customer Match, which is basically a way of building remarketing lists in AdWords.  There was a number of PPCers who have seen a shift in focus from keywords to audiences, and Customer Match (the Customer Match tool is an audience-focused tool) is something that promised to revolutionize the […]

Have you noticed how things have been shifting around in Google’s SERPs?  If so, you’re not alone.  Many others have been noticing the same thing.  This week, Google increased the frequency of their paid search listings, showing up to four ads above desktop search, while at the same time completely removing the ads on the right-hand […]

As an SEO, I’m sure you have run into any number of uncooperative clients and vendors over the years.  If you are new to the field, and you haven’t yet come across one yet, you will, just give it time.  The problem with many of these types of clients are  that they often do not […]

With AdWords, you’ll be able to make or break your marketing and SEO campaign, depending on how well you spend your money.  AdWords is a wonderful place to utilize your money and drum up a ton of business for your company and website, but it’s also a great place to waste it as well.  If […]

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] In 2015, there has been quite a lot of things going on in SEO and search marketing.  Marketing Land has seen quite a wide range of different posts, such as on […]

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”] Over the course of 2015, there has been quite a lot of significant and exciting developments in search.  It seems that over the course of this last year, rather than react […]

Keeping in theme of end of the year posts that seem to be popping up all around the place, regardless of subject and industry, it looks like we have another one to feast our eyes on!  We know that local search is something that constantly changes all the time, and it has certainly happened over […]

There is a new test that Google is performing for a smaller format for Home Services Ads (HSA). Rather than featuring a number of providers and links to more results, this new version asks users to enter their zip code the the type of job they need completed before they’re shown the list of service […]

Picture this – you’ve spent a number of months, if not years, building up a brand name for yourself or your business.  Blood, sweat and tears have been shed getting to where you are, but then something unthinkable happens.  Just like in the old cartoons, an evil doppelganger appears and ends up spoiling your good […]

If you’re into SEO, and you attend a any number of conventions that revolve around metrics, KPIs will almost undoubtedly come up at some point.  Questions will be asked. What should I measure? How do I calculate ROI? How do I prove my value? In the opinion of a number of SEOs, the answer will almost […]