Check out the latest SEO/PPC news with David and his guests: Kevin Indig and Brad Geddes Check http://dtdconference.com/ were David is one of the hosts!

It’s easy to see why every part of a PPC program is important, but there are some elements that are as crucial as your ads.  Ads are often the prospects’ first introduction to your brand.  After all, first impressions are pretty important. Not only that, you need your ad to accomplish certain things.  You’ll want […]

Does it feel like another has come to a close?  To me, the answer is both yes and no.  It feels like its been forever since anything revolving about a new year has even been discussed, but here we are, at the close of 2017, and at the start of 2018.  Search marketers have had […]

SEO professionals are generally expected to have a solid understanding of our trade and to be able to communicate their knowledge clearly and professionally with their clients.  But wouldn’t it be great if our expectations were set even higher?  This would go a long way in further improving an already amazing industry, helping us to […]

When it comes to AdWords, we know that there tons of scripts out there for us to utilize with our campaigns.  In this case, we’re talking more specifically about Auction Insights, and the Brainlabs Auction Insights script. Changes to Adwords aside, it’s good to spruce things up.  Optimization is an infinite process, as we all […]

If you’re fairly experienced in SEO, you’ve probably experienced your fair share of failures.  There are many unfortunate cases where the SEO program itself wasn’t the issue.  There have been several meta topics discussed, such as management challenges, getting executive buy-in, and the need for flexibility in the past, but there is another question to ask – “What do you […]

When it comes to PPC, sooner or later, account performance will take a downturn.  When that day finally comes, you’ve got to be prepared to deal with the consequences of performance not meeting expectations.  The consequences might range from stakeholders losing trust in your abilities to being given ultimatums to “fix performance or else.”  One […]

For a while, we’ve been a bit bullish on answer boxes, aka featured snippets.  About six months ago, an article was written about unique strategies we’ve been using to obtain those featured snippets. That coveted “position 0” is just so juicy, for a number of reasons: It ranks above all of the organic search results. […]

When it comes to the holiday,s there are a lot of different data points that advertisers can look at to see how paid search is performing throughout this important shopping period. Depending on the business goals, as well as the types of products being sold, which of those data points are most important for a […]

As Halloween has come and gone, and we watched spooky movies, and listened to scary stories, there is something else that we should be afraid of – outdated SEO tactics. These tactics can range from harmless but ineffective, all the way to totally devastating. Just like the villain from a scary movie, these tactics just […]