Recently, there was news making its rounds that AdWords can now spend up to double your campaign’s daily budget… which is can be irritating. But luckily, there is something we can do to combat this! For most campaigns, it would probably be recommended not using budget caps at all. It’s better to control spend by bids (ROI) […]
As somebody who probably runs a PPC agency, you know it isn’t unusual for clients to occasionally bring an outside auditor to review their PPC accounts. There are times when your client will let you know this is happening, but sometimes you’ll be shocked to realize there is a request to access the account. What’s […]
Pinterest has chosen to open up its search ads to all advertisers and broaden the aim of brand’s keyword-based campaigns to relevant queries that don’t contain specified terms or phrases. When Pinterest rolled out search ads eight months ago, the ad placement is being made availabe to advertisers buying ads through its self-serve ad-buying tool, Pinterest Ad […]
Back in June, the EU fined Google $2.7 billion by the EU for “favoring its own content” in shopping search results. Reportedly, Google is appealing the decision. But in the meantime, Google has been compelled to propose an alternative presentation of search results to remedy and respond to the EU decision. Google, according to Reuters, “has offered to display rival […]
No matter how much work you put into SEO and SEM, showing up in search results is only half the job. In a study done by Google, there was a demonstration that there was very little correlation between usage or traffic and influence. This means that, just because people frequently find your business, it doesn’t mean […]
Prime Day is the largest ales day of the year for Amazon, growing more than 60 percent YoY and has even surpassed last year’s Black Friday and Cyber Monday. These numbers are according to Amazon. Because of the shopping activity, a lot of retailers are seeing ripple effects across different marketing channels that stem from Amazon’s big […]
Google’s ad product for local service providers is continuing to grow, as the company announced this week that home service ads are available to more businesses in more cities. Adding to the list of locksmiths, plumbers, house cleaners and handymen are painters electricians and towing companies. These added companies can now run ads through AdWords […]
Consumers in the US are now able to book appointments with salons and spas through Google. Beauty is now the second category of appointment bookings available through Google in the US. Back in December 2016, consumers in select cities were able to book fitness classes through the Reserve with Google site, as well as Google Search and Maps. Then […]
Have you ever been frustrated at the amount of time you have to spend creating PPC reports? You’re not the only one who has. Luckily, there’s something that can you can do to help deal with it, namely, an AdWords script that was written by Frederick Vallaeys! When Vallaeys was at a conference recently, the severity of the reporting […]
So you’re trying to reach as many people in your target market as you can, right? Sure, you’ll want to use channels like AdWords to get your business in front of others, but Bing Ads is another one you want to make sure utilize. Just because Bing can often get a bad rap, as it’s viewed […]