There are account managers who like using the same keyword in multiple match types in their accounts so they can get better bed control or show more relevant ads for queries that are closer to the keywords. In order to execute the strategy right, bids for each match type have to be kept at a […]
Here’s an interesting story for you – there seems to be a group of locksmiths who has filed a class action lawsuit against Google, Microsoft and Yahoo. It’s being claimed that the search engines (Google in particular) are purposely “flooding” organic results with “scam locksmith listings” that are known to be fake. These locksmiths are arguing […]
During Dianna Huff‘s time as a B2B SEO and marketing consultant, she didn’t really think about giving PPC a try until Google changed the layout for its search results to remove right-side ads, as well as increase the number of ads appearing above the organic results as to as many as four. Once that happened, SEO had […]
Because of the growing popularity of searches with local intent, Google has released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA), which includes information on when a product is available at a nearby store location. Google, when taking into account the local intent of each search query in […]
In today’s complex and ever changing environment, it’s no small feat to be a successful B2B digital marketer. This last year saw Google changing the SERP game by shifting visibility to paid advertising, while also changing the core organic algorithm to natively include Panda and RankBrain. It’s pretty easy to see that search engine marketing […]
This past year has been marked as another year of staggering growth in search as it continues to infuse our lives with even more answers, intelligence and meaning. 2016 gave us voices searches, digitized consumer decision journeys chatbots, omnichannel shopping, and disruptive technologies that brought us to where we stand now. When it comes to […]
For a while, Google’s Map Maker had received quite a bit of bad press due to the amount of spam that came about from those who used the product. In May of 2015, Map Maker had been shut down to help prevent disasters like this. There was an announcement by Google that they’re shutting down Map Maker entirely in […]
According to IAB data that was released recently, US advertisers have spent $17.6 billion on digital ads in Q3. According to the organization, this was “the highest third quarter for digital advertising spending on record, and represents a 20 percent increase over the same time period in 2015.” It even represents a 4.3 percent sequential increase of the […]
For those working from home, and/or a founder sitting in coworking spaces, such as The Farm SoHo or CoCo Minneapolis, the harsh environment of Google AdWords can feel like a trap. Where should you begin? Should you be hiring somebody to managing your campaigns, or perhaps you should try getting by in the start by making […]
We are less than a month away from Christmas, and we all will defiantly more busy this time of year. Even with the extra busy that we will be experiencing, we have to make sure we don’t make any mistakes. It’s pretty easy to make mistakes this time of year because of that. This is […]