In a surprise announcement, Apple has started engaging on social media through a newly launch @AppleSupport account.   Welcome to… pic.twitter.com/EZA8eRycDs — Apple Support (@AppleSupport) March 3, 2016 This is surprising due to the fact that Apple has usually been known to be social media averse.  Usually, the company would usually engage in one-on-many broadcast mediums such as […]

Since Twitter and Twitter-owned Periscope have taken a nice piece of the pie of live streaming videos online, Facebook has decided to take a swing at their rival for live streaming.  On Tuesday, Facebook said that they’re going to start ranking live videos higher in people’s news feeds while those videos are being streamed live using Facebook’s […]

The Associated Press, in partnership with Google and Twitter, has released election trends data based on candidate and election-related searches and tweets. The AP Election Buzz tool, which uses Google Trends, tracks Google “search interest in political terms.”  This feature is part of the Google Political Index that was created by a nonpartisan goup of Google’s […]

On Wednesday, January 10th, Twitter introduced its new timeline, the very timeline that was rumored to have made the #RIPTwitter hashtag trend on the social platform.  It was this trend that also caused Jack Dorsey, Twitter’s CEO, to jump into the fray to quell users’ fears that Twitter was giving up what makes it different and unique, and […]

Have you heard of a thing called scroll blindness?  It is the “state by which a human being is blind to meaningful information as the information is going by too fast or in too complex a form.”  It’s basically the new banner blindness, “where visitors to a website consciously or subconsciously ignore banner-like information, which can also […]

When it comes to live events, Twitter is usually where people go to live post their experiences and have live conversations with others during live events.  But it looks like Facebook is trying to push Twitter out of that spot.  But, as Super Bowl 50 has come and gone, Facebook just proves that they have […]

Remember when Twitter branded emojis launched last year?  Now, the company is gearing up with emoji for grands looking for even wider distribution in a big way. There is a report by AdWeek that says Twitter’s $1 million price tag on newly branded emoji for top brands include the likes of Coke, Starbucks, Spotify and Dove.  These brands partnered with […]

Are you a Twitter user, but not always signed in?  This is the case with any number of people, after all, you can’t always be expected to be signed in, right?  Twitter knows this, and has been able to create a custom user experience when one is not seeing tweets from people they follow. According to […]

Sunday, January 24 saw an exodus of at least four executives from Twitter to find their own ways, and most of the news came directly through Twitter itself.  These executives were rumored to have been the heads of engineering, product, media and Vine. Jack Dorsey posted hours later that these individuals left the company on their […]

I’m sure that a lot of you have heard of Periscope, the live broadcast product by Twitter, and I’m sure that many of you have even used it yourself, whether you watched a broadcast or did a live stream yourself.  It looks like Periscope will be getting a really big visibility boost today, as the […]