In search news, it was recently discovered that, for the last two years, a Russian hacker had been caught running a click fraud service called GoodGoogle, and it was found that they were promoting it in videos on Google’s YouTube and using Gmail accounts to correspond with customers. The scam was brought to light by […]
Google Partner presents another video that revolves around automated bidding with AdWords Product Manager. In this episode, we will watch Googler Bhanu Narasimhan and Google Partners Community Ambassador Andrew Rulnick as they discuss how Google’s automated bidding can have a positive impact on the performance on your campaigns. Whether your goal is maximizing conversions, return on ad […]
You have to love new additions to stuff, especially when it’s potentially useful stuff! Google is giving us the ability to set up location extensions at the account level by linking a Google My Business account (presumably your own) to your AdWords account. What does this mean? This means that location extensions won’t have to […]
Dynamic Search Ads. Some people probably hate these evil things. Well, maybe evil is too strong of word. But they can be frustrating, that’s for sure. If not used right, all the time and effort you put into using them will be totally wasted. But, if done right, AdWords Dynamic Ads can actually work quite […]
When it comes to reusing something, isn’t it nice knowing that you’re saving something? When you recycle paper, you’re saving trees. When you recycle plastic milk cartons, you’re helping to reduce the amount of new material being created for new cartons. You can even reuse something non-tangible and save something. What exactly could I […]
In the Dynamic Search ad campaign feature found in AdWords, a new addition has been found! What is this new feature? It is the addition of the bid simulator tool! With the bid simulator, you will be offered an estimate of the potential impact bid changes that would affect clicks, cost, impressions and more. The […]
It looks like Google has rolled out some more scripts for AdWords MCC accounts for all users earlier this week after being in beta since March. The scripts in AdWords can be used to help automate account maintenance, changes and reporting. Now that these scripts are out for all users, the benefits that are gained from […]
In This episode of Google+ Your Business on YouTube, we’ll be watching the recorded livestream of Jerry Dischler, Vice President of Product Management for AdWords, as he announces more than ten new products that can help advertisers succeed in this constantly connected world
How many of you SEOs uses AdWords Scripts for their AdWords accounts? Well, if you you do, most of you probably only use them for small account setups. Chances are, anyone who uses these scripts are a little weary of them, as if you try building out larger script frameworks, especially ones that span several […]
Google is always trying to expand, and refine how their services work. In this case, they are refining how marketers are tracking and optimizing for conversion tracking events in AdWords. Google announced last week to advertisers that if they were using call extensions and were tracking call conversions, they’d be able to split call conversions […]