“With people increasingly on the go, conversions are made in many different forms: online, from calls, in your store and even purchases made after consulting different devices. Learn how you can see all of these conversions in one place with the new Estimated Total Conversions in AdWords. We’ll also be walking you through how some […]
AdRank has been an important part of AdWords and SEO. In AdWords, AdRank plays the important role of determining the prominence of your displayed ads, as well as your CPC. Not too long ago, we all found out that Google announced huge changes on how AdRank is being calculated. This can seriously change how things are […]
Many SEO veterans have probably seen, or at least heard about, bad account structures in AdWords. What makes it worse is when an SEO first takes on a client’s account and budget, only to find out that the client has been putting a lot of money (which could be a good thing if the structure […]
It has been two months since we’ve seen enhanced campaigns. After these two months, RKG’s Q3 Digital Marketing Report can show us the near-term impact of the roll-out of its client set. This set includes 40 of the top 500 online retailers. Even though it looks like most metrics have remained unchanged, smartphones have gotten […]
SEOs know how important PPC is to any online marketing campaign. The problem is, a share of small businesses are wasting money on their PPC budgets. According to a study, 25% of all small businesses are dumping money down the toilet due to managerial and strategic errors. Ginny Marvin‘s news article on Search Engine Land […]
Working from the AdWords Editor can definitely be work, sometimes even a chore. It certainly can feel that when when you have an existing ad group that you want to clone, break up into smaller ad groups, or even copy keywords on the fly in the Web UI. Since Google is all generous with their […]
It’s that time to replace the old with the new. In a post on the AdWords Agency Blogspot blog, it was announced yesterday that Google Partners replaced the Google Certification Program. This new certification platform will provide those in need with free certification exams, as well as access to “Google experts” and others in the […]
In a news article posted today on Search Engine Land by Ginny Marvin, Google has launched a cross-device conversions in AdWords. This is good news, as this means that Google is taking steps to help advertisers with conversion insights that “reflect the real-world impact of their campaigns.” Google is planning the new Estimated Total Conversions, and […]
With PPC not being cheap, naturally, you’ll want to make the most out of Google AdWords to maximize your advertising potential. For those who aren’t as versed as some of the seasoned vets of SEO, setting an ad and just walking away, thinking that all the work is now done, you are making a mistake, […]
In an article found on Search Engine Land, it seems that Google has introduced something new. This something new is coming from the direction of Google AdWords that may change how things are done in advertising with display campaigns. This new feature is called Ready Image Ads and Ready Ad Gallery. These new tools, by […]