In this Google Partners video, Product & Solutions Specialist at Google,Rubi Godinez, discusses why YouTube matters to any marketing strategy, yet most people aren’t sure where to start. The video goes back to the guiding principle of YouTube — user choice — to see how savvy agencies win new business.”
If you’re a marketer, you know that your budget is only so big, and that means there is only so much you can do with it. Because your budget will always be limited to a point, you want to do your best to utilized it as best as possible. But this isn’t always something that […]
Everything you do is a learning experience, from the time you’re a child, until the day you, well, pass away. The little things are lessons, and so are the big ones as well. This is certainly the case as an online marketer. John Doherty has learned quite a lot after becoming an agency marketer at HotPads.com. […]
It seems that nobody is immune to believing in certain myths these days. This doesn’t exclude local business owners and even large chain story companies when it comes to online marketing. There are some of these individuals who have latched onto certain myths, despite the fact they have absolutely no basis in truth. Because of […]
Today seems like as good a day as any to be philosophical. But, don’t worry. We will make sure that this post remains as philosophically focused on marketing as we can. For a backdrop, we will be learning about the “middle path” in philosophy. What is the middle path? As you may be able to […]
When an online marketer is putting out some ads through advertising channels, they would typically use AdWords, or similar channels. It seems to me, marketers will use services similar to AdWords to get out their ads through the Google Network. But typically, that’s where some people would stop. These people don’t know that, in addition […]
You’ve probably been in the role of an online marketer for a while now. Perhaps in the beginning, you had some great intentions when it came to helping those clients that came to you for help, or for getting your own website name out there. Making money was obviously important, but it playing a positive […]
When you think of email, you think of an older way to communicate with each other through the internet where you can type everything you want to say, and send it directly to another person, just like normal mail, except without the wait time. With that in mind, would you think that, generally speaking, digital […]
So, you’re a search engine marketer? If you are, you know how difficult it can be to get the stats that you really want. It can be especially frustrating when you put in long hours in front of the computer working on something like AdWords, and you realize that there are suddenly no more new […]
I hear Twitter is apparently a “thing” among marketers and social media buffs. In the world of Twtter, there is this thing called the hashtag. I’m sure some of you folks have heard of it. Well, the National Geographic Channel decided to make a big impact for it’s 50th anniversary of the assassination of JFK […]