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Scott Davenport

Is Your Facebook Page a Ghost Town? Fix It With These Engagement Boosters! (Infographic)

Facebook /

Ever scroll through your Facebook feed and see posts with tons of engagement – likes, comments, and shares? Maybe you even manage a Facebook Page for your business or organization and wish you could see those kinds of numbers for yourself. The good news is there are steps you can take to boost engagement on […]

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Mastering the 7 C’s: A Blueprint for Social Media Success (Infographic)

Social Media /

Social media marketing has always been a big part of any business’s digital strategy for a number of years now. With so many platforms and constantly evolving trends, it can be overwhelming to know where to focus your efforts. That’s where the “7 C’s” approach from the team at Adnorml comes in handy. The 7

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How to Align Your SEO Strategy with Client Business Goals

Clients, SEO /

As an SEO agency, one of the biggest challenges is making sure your SEO strategies and tactics align with your clients’ overarching business objectives. It’s easy to get caught up in the nitty-gritty of technical SEO, keyword research, link building, etc. and lose sight of the bigger picture. In this fantastic Whiteboard Friday from Anthony

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Generative AI for Marketers: Are You Keeping Up? (Infographic)

AI, AI Marketing, Artificial Intelligence /

The rise of generative AI tools like ChatGPT, DALL-E, and Midjounrey has opened up a new world of possibilities for marketers. While the current capabilities of these AI apps are still somewhat limited in terms of quality and consistency, savvy marketers are finding valuable ways to incorporate them into their digital marketing workflows. As generative

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How To Track The ROI Of Content On A Page

Content, Content & Writing, ROI /

Content is the cornerstone of any successful digital marketing strategy. Its power goes far beyond simply grabbing attention. For content marketers, measuring the return on investment (ROI) is essential. This allows them to justify resource allocation and continuously improve their strategies. While page views and traffic are important metrics, they fail to paint the complete

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Stay Ahead of the Game: Social Platform Image Size Requirements 2024

Social Media /

In today’s digital world, having a strong social media presence is crucial for businesses and individuals alike. However, with the constantly evolving nature of social platforms, keeping up with the ever-changing image size requirements can be a daunting task. If you want to ensure that your social media content looks professional and stands out in

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Crafting Engaging Social Media Experiences: Where AI Meets Human Creativity

AI, Social Media /

Imagine scrolling through your social media feed and being unable to distinguish between content created by humans and that generated by artificial intelligence (AI). Sounds far-fetched? With the rapid advancements in AI technology, this could very well be the future of social media as we know it. AI has already made significant inroads into social

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The Power of Email Marketing for Law Firms: Keeping Clients Engaged and Informed

Email, Email Marketing, Law Firm SEO, SEO /

Keeping clients engaged and informed is essential for law firms seeking long-term success. By delivering valuable content directly to their inboxes, firms can strengthen relationships, establish themselves as thought leaders, and stay top-of-mind with their clients. Email marketing has emerged as a powerful tool for law firms to keep clients engaged and informed. By delivering

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Avoid These Social Media & Client Relationship Killers

Clients, Social Media /

For businesses today, a strong social media strategy is essential for building and maintaining strong customer relationships.. Social media platforms have become powerful communication channels, allowing brands to connect with their audience, share valuable content, and foster a sense of community. However, the power of social media comes with the caveat of potential pitfalls that

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Understanding Your Users: How Reading Patterns Can Optimize Your Content for Search

Content, Search /

Have you ever wondered how users actually interact with your content? While SEO is all about ranking well in search results, it’s equally important to understand how people consume that content once they arrive on your page. In this post, lets dive into a fascinating Whiteboard Friday video by Chloe Smith, Strategic SEO Lead at

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