In past episodes of the One Hour Guides to SEO by Moz, they’ve covered strategy, keyword research, and how to satisfy searcher intent. In the newest episode of Whiteboard Friday, Rand offers up an on-page SEO checklist to get us on our way towards perfectly optimizing and keyword-targeted pages.
Which keywords should get first priority in your SEO campaigns? Which will bring the quickest wins (and which will be the biggest challenges)? In this episode of the popular Here’s Why digital marketing video series, Eric Enge explains how a Ranking Content Quality Analysis can help you answer those questions and shows you how to […]
Before you start doing any work on SEO, it’s important that you get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you have to know the needs of our searchers, the search demand landscape of the SERPs, and the sort of competition you’re up against. In […]
Keyword research is the foundation of a good #SEO campaign. For this webinar, hosted by Ahrefs, we take a deep dive into identifying long-tail #keyword opportunities with high traffic potential.
Google began rolling out multifaceted featured snippets in the mobile search results earlier this year. Google is now testing showing multifaceted featured snippets in the desktop search results as well. Multifaceted featured snippets are going to be surfaced for queries that are sufficiently broad enough to allow for more than one interpretation of what was submitted. When this happens, […]
You’ve been around the SEO block a few times, you’ll remember the day [not provided] was introduced. This was a dark day because SEOs seemed to lose a vast amount of trusty information, click data and conversions. This sort of information allowed SEOs to prioritize their targets. According to Google, this information was removed for security purposes. […]
For as long as SEOs have been working with Google, they’ve thought about the best ways to optimize for user intent. Each search represents a need by a human to find something out. We all know what kind of answers we need. The query/keyword is our best guess toward surfacing that information. The moment we hit […]
At the beginning of this year, a massive organic keyword targeting campaign was started by Brafton, and amounted to over 90,000 words of blog content being published It seemed to work as the number of total keywords that were ranked for doubled in less than six months. By utilizing Brafton’s advanced keyword research and topic writing […]
One of the best ways to gain visibility on page one of Google’s SERPs is having a winning featured snippet. But it’s not easy, as SEO is a very competitive environment. There are tons of specific considerations when it comes to increasing your chances of earning that spot. In this episode of Whiteboard Friday, the […]
Although most businesses keep track of customer phone calls, does something getting lost in translation? With the January 31 release of its keyword recommendation tool, Call Highlights, CallRail is offering businesses a chance to identify trends and uncover insights from their customer calls. The company says the tool is the first one in the market. [Read the […]